Electric Vehicles
Stellantis recently hosted a dynamic Fleet Buyer event at M1 Concourse in Pontiac, Michigan, bringing together key commercial and government buyers from across the country. The exclusive experience provided attendees with valuable insights into Stellantis’ forward-looking business strategies, along with an up-close look at the full lineup of vehicles from iconic brands including Jeep, RAM, Dodge, Chrysler, and more.
Gordinier Group was proud to support the event by supplying a team of professional drivers and product specialists to help deliver engaging, hands-on vehicle demonstrations. Attendees rotated through a variety of immersive drive experiences designed to highlight the performance, capability, and innovation of Stellantis vehicles. Highlights included Camp Jeep’s off-road course, a towing demonstration featuring heavy agricultural equipment, an on-road “street drive” feature, high-speed laps on the M1 track, and a high-adrenaline thrill ride with the all-electric Dodge Charger.
The event successfully combined informative product education with unforgettable driving experiences, reinforcing Stellantis’ commitment to fleet buyers while showcasing the strength and versatility of its vehicle portfolio.
For the 2024 LA Auto Show, Gordinier Group partnered with our friends at RAM Professional during the Automobility Media Day to allow journalists and industry insiders to test drive a selection of RAM ProMaster vans, including the highly anticipated new RAM ProMaster EV.
This hands-on experience provided a valuable opportunity for our guests to get behind the wheel of RAM’s latest models in a real-world setting, allowing them to evaluate performance, technology, and platform flexibility firsthand. As the automotive industry shifts toward electrification, the inclusion of the RAM ProMaster EV was a highlight, showcasing RAM’s commitment to innovation and sustainable fleet solutions.
Throughout the event, our team of expert product specialists rode along with the journalists to provide in-depth insights and answer any questions about the vehicles. Whether it was discussing the ProMaster’s impressive cargo capacity, handling dynamics, or the innovative features of the ProMaster EV, our team ensured that each participant had the information they needed to fully experience the capabilities of these vehicles.
Overall, the test drive event was a success, offering the media a comprehensive look at the RAM ProMaster family while fostering engaging discussions about the future of work vans and electric mobility.
At the 2024 LA Auto Show, the Gordinier Group played a crucial role in managing the logistics and safety elements of the EV Drive Experience for Nissan and Volkswagen (VW). This dynamic event provided attendees with the unique opportunity to experience cutting-edge electric vehicles from both brands in a controlled environment.
Once the track was laid out by our partners at George P. Johnson, our expert team ensured that every aspect of the event ran smoothly, from organizing vehicle movements on track to managing the seamless flow of participants.
With safety being a top priority throughout the event, the team implemented stringent protocols and oversight, including driver briefings, proper vehicle handling, and supervision of track activities. This attention to detail ensured both optimal vehicle presentation for our clients and a confident, worry-free EV Drive Experience for all participants.
Gordinier Group’s professional execution and collaborative approach made the event a resounding success by allowing Nissan and VW to effectively showcase their latest electric vehicles to an engaged audience within a safe and organized environment.
As electric vehicles (EVs) begin to take center stage in the automotive industry, manufacturers must introduce this groundbreaking technology to the public in exciting and engaging ways. Auto Shows serve as the perfect platform for this purpose.
The Gordinier Group, in collaboration with our partners at Stellantis, attended the 2024 Miami Auto Show to connect with a vibrant stream of enthusiastic attendees. We showcased a selection of brand-new EVs from Dodge, Fiat, and Alfa Romeo, each paired with our precision drivers, who also acted as product experts. After registration, guests enjoyed thrilling rides around the indoor track in their vehicle of choice.
Whether they are early-adopter technophiles or dedicated fans of internal combustion engines, the instant torque and blistering acceleration of electric vehicles never fail to elicit intrigued smiles from riders many of whom admitted they will now be considering an EV as their next vehicle.
This is the power of experiential marketing, and it’s one of the many reasons we love our job!
