Fiat Chrysler Automobiles (FCA)
January 27 – February 5, 2012
Fiat Test Drive
The sound of screeching tires was the first thing that Washington Auto Show attendees noticed when they entered the lower level of the show this year. Guests soon realized that the noise was coming from the Fiat Experience track, and that those were the sounds of the Fiat 500 being put to the test.
Fiat Test Drive
Gordinier trained drivers delivered technical product information to consumers while demonstrating the stability, comfort and agility of the Fiat 500 Sport, Lounge and Lounge Cabrio. Check out the media highlights below:
The Washington Post covers the Fiat Experience.
BizBash.com shared their enthusiasm about the Fiat Ride.
Fiat Test Drive
Camp Jeep was the ultimate annual owner loyalty event for Jeep owners that grew in size over its 12 year span.
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During those 12 years, we actually built and managed 13 Camp Jeeps with two in 2004 to hit both East and West coast consumers. Camp Jeep grew to average 8,000-10,000 owners per event.
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The Chrysler Park and Ride Tour was a collaboration between Chrysler and Six Flags Amusement Parks around the country.
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Local Chrysler dealers would send current customers and potential customers to the amusement park to experience the full Chrysler line up as well as enjoy the amusement park with their family.
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