Gordinier Group
August 9 – 16, 2014
Gordinier Group pro drivers traveled to Whistler, British Columbia for Crankworx, the premier mountain bike free ride event in North America.
If there is a more natural backdrop for a Jeep event, we have yet to see it. Not only are the Whistler and Blackcomb mountains the ideal setting for the Jeep brand, but the Crankworx participants and fans are the right demographic as well.
This combination sets the stage for the perfect automotive experiential event, and the 2014 Crankworx did not disappoint. Great weather brought the crowds to Whistler and guests fell in love with the Jeep vehicles on our off-road course. The Wrangler seems to be the crowd favorite there, but we also had great interactions with guests in our Grand Cherokee and Cherokee Trailhawk course vehicles. We also ran a street drive, with 2014 Compass, Patriot and Cherokee vehicles.
All in all, Crankworx 2014 was a home run for Jeep. Great exposure and tons of off-road test drives, all targeted towards the right people.
7/18-27/2014
Cheyenne, WY
The summer Ram Rodeo Test Ride Tour launched to a receptive audience in Cheyenne last weekend.
Gordinier Group drivers were happy to get back into the new 2014 Ram 1500 and 2500 models and show them off to guests on the GG-built off-road course.
Drivers were equipped with Laramie and Laramie Longhorn trucks, so there was no shortage of features to brag to rodeo guests about. The 3/4 ton trucks sported Ram’s new 6.4L Hemi, which proved to be incredibly smooth and powerful on the track. The 1/2 ton trucks were powered by the proven Chrysler 5.7L Hemi, paired with the heralded 8-speed automatic TorqueFlight transmission.
With summer heating up, we look forward bringing great in-vehicle experiences to rodeo guests at the Colorado State Fair, Oklahoma State Fair, and hopefully others.
June 15 – December 24
Harley Davidson LiveWire
Gordinier Group was hired by a trusted partner and client, G7 Entertainment Marketing, to help with the operation of a 6-month national tour to promote the new Harley Davidson LiveWire electric motorcycle.
With East and West Coast teams, the LiveWire tour will be blanketing the country, introducing Harley fans to this wild new bike.
Take a look at this article on theverge,com, from the last east coast tour stop in NYC: http://www.theverge.com/2014/6/24/5837642/riding-project-livewire-harley-davidson-first-electric-motorcycle
Below are a couple of pictures of Gordinier Group Road Manager, Sergio, helping event guests with the LiveWire. Pictures courtesy of TheVerge.com
May 31 – June 6
Fayetteville, AR
Image courtesy of livedesignonline.com
Gordinier Group continues to be an integral part of the behind-the-scenes operation of the annual shareholder’s meeting for Wal-Mart Stores, Inc.
We are responsible for the layout and logistics for the Wal-Mart store chain food vendors who are represented at the event.
GG coordinates the infrastructure for this enormous event, including tenting, generated power/AC, vendor management, and event flow. this event takes us back to some of our original core skills from the original camp Jeep days.
Guests of the event packed University of Arkansas’ Bud Walton Arena, to catch performances by Pharrell, Robin Thicke, Sarah McLachlan, and Harry Connick Jr, among others. Rob Walton joined the meeting, announcing a $473 billion sales figure for 2014. Things are good at Wal-Mart.