Gordinier Group
A 2014 Polar Edition Wrangler easily conquers the Trail Rated Pass in front of an enormous crowd
Feb 6-14, 2014
Chrysler returned to prominence again this year at the 2014 Chicago Auto Show. With the most space of any manufacturer (192,00 square feet!), Chrysler brought back the Camp Jeep and multi-brand City Drive (Dodge, Chrysler, Fiat) tracks.
Camp Jeep:
Camp Jeep CAS was the debut of the new Trail Rated Pass course discipline. The TRP demonstrates both articulation and traction as the vehicle traverses the offset, rolling ramps. Along with the TRP, the Chicago course is always a guest and driver favorite, with a mix of organic elements and mechanical properties. The trees, dirt, mulch and boulders add to the outdoor feel – you can trick yourself into feeling like you are wheeling on the Rubicon trail.
On the course, was a mix of 2014 Grand Cherokee, Cherokee Trailhawk, and Wrangler Unlimited vehicles. Compass and Patriot made some trips around the track as well, proving that the whole lineup is more than capable off road.
Click here to watch Jim Morrison, Director – Jeep Brand, talk about the Camp Jeep CAS track.
City Drive:
The Chrysler City Drive returned to Chicago for 2014, showing off the Dodge Charger, Durango and Dart, the Fiat 500 and 500L, and the Chrysler 300, 200 and T&C. GG pro drivers demonstrated an acceleration and braking zone, an ambient sound station, a bumpy road, and a back up camera area.
With the astounding attendance at the Chicago show, we were able to treat tens of thousands of guests and media reps to an experience that is unmatched in this industry. Kudos to Chrysler for continuing to raise the bar on this event every year.
April 21-14, 2013
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Some of our most experienced off-road drivers took a well-deserved break in Moab, UT, after an extremely busy Q1. Since we miss Easter Jeep Safari every year (runs concurrently with New York International Auto Show), we figured it was time to hone our skills for a 3-day technical driving seminar in the Utah desert.
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Moab has some of the most breathtaking and challenging ‘wheeling’ in the country.
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January 9, 2013
Gordinier Group has been fortunate to have a great start to 2013!
The Camp Jeep auto show course continues to set the standard for indoor rides, both in terms of the experience and amount of exposure.
With a sharp eye on the logistics and a flexible staff of pro drivers, we have been able to knock out 6 Camp Jeep auto shows (along with Jeep X-Games, FiatRide DC, Chicago auto show, and Ram World Ag), all in the span of Jan 9 – Feb 18.
Whew!
Here are a few images from recent Camp Jeep shows in:
1. San Jose
2. Salt Lake City
3. Philadelphia
4. Houston
5. Portland
6. Baltimore
Look for more details when we catch our collective breath.
Here are a couple of recent videos:
Sergio takes Fox 13’s Big Budah through the Camp Jeep track at Utah International Auto Expo
Happy New Year!
At Gordinier Group, we are putting the finishing touches on planning a busy Q1 2013. Taking a moment to reflect back on 2012, we have a lot to be thankful for.
We did our best work for truly great clients, who continue to innovate and challenge themselves (and us).
We are also thankful to have our most qualified, professional staff in our 22-year history. The industry continues to grow, and we are growing with it.
Many thanks to all of our supporters, and here’s to a prosperous 2013!
Below is a list of some of our more substantial events in 2012. Most shows lasted between 3 and 14 days. You can see that it was a very busy year – over 336 event days!