Jeep
February 12 – 22, 2015
In terms of indoor tracks, the Chicago Auto Show Camp Jeep and City Drive are the Superbowl of consumer test drive events. It is safe to say that this event has no peers when it comes to throughput , and the 2015 edition did not disappoint. Both tracks consistently maintained a 45-90 minute line from open until close each day of the show, proving that FCA is producing excellent product that people want to experience.
Camp Jeep –
This is our favorite indoor course every year. By using organic materials in conjunction with GPJ-designed modular steel obstacles, we create the atmosphere and feel of an outdoor setting, complete with live pine trees, dirt, mulch, logs and boulders. This course really gives consumers a chance to share a true off-road driving experience with us as they learn about the vehicle and it’s capabilities from our pro drivers. As an added bonus, we were thrilled to debut the 2015 Renegade Trailhawk, giving the public first crack at riding in this exciting new B-segment SUV from Jeep. As predicted, the vehicle was met with enthusiasm as it handled the course with aplomb. Both competitive vehicle owners and Jeep fanatics walked away from our course with smiles on their faces. Represented at Camp Jeep was the full Jeep lineup, including Grand Cherokee, Cherokee, Wrangler, Renegade, Patriot and Compass.
Here is a quick video produced by FCA’s social media team:
https://www.facebook.com/video.php?v=10154636548441515
City Drive – In 2015, the SRT brand returned to the City Drive to the delight of the Chicago guests. The SRT Charger (and Challenger with Scat Pack), could be heard from anywhere in the McCormick Place when it hammered down the acceleration lane. Also represented on the City Drive track were the 2015 Doge Dart, Chrysler 300, 200, T&C, as well as the Fiat Abarth, 500L, and 500.
And here is a video of the City Drive (City Drive content starts at 4:19)
January 22-25, 2015
Located 160 miles southwest of Denver, the 19th Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered event guests, athletes, and VIPs the opportunity experience the 2015 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, and Cherokee vehicles. The all-new Renegade was featured at the games, but wasn’t in the shuttle fleet.
Consumer data was collected by Gordinier Group trained drivers, who provided detailed product information during the ride.
With the big concerts (Snoop Dogg, Wiz Khalifa, Skrillex, Chromeo) moved to the mountain this year (instead of in town where the shuttles run), we were able to exceed goals and realize record numbers of participants in the Jeep shuttles.
Another great year in Aspen at the Winter X-Games – thanks Jeep!
While the full 2015 Camp Jeep Auto Show officially kicks off at the San Diego Auto Show on New Year’s Day, the unofficial season has already begun, with big shows in Anaheim, Miami and Orlando.
If the attendance at the Camp Jeep track at these shows is indicative of what is to come in January, we will be very busy this season.
Each of those stops (Orange County 10/3-5/14, Miami 11/7-16/14, Orlando 11/27-30/14) tallied record crowds this year and guests were as excited as ever about the current Jeep lineup. We are also beginning to hear a lot of questions and anticipation about the new Renegade, which is a very positive sign for the brand.
We are looking forward to continuing this momentum into 2015 and expect for Camp Jeep to continue to set the bar for automotive experiential events!
August 9 – 16, 2014
Gordinier Group pro drivers traveled to Whistler, British Columbia for Crankworx, the premier mountain bike free ride event in North America.
If there is a more natural backdrop for a Jeep event, we have yet to see it. Not only are the Whistler and Blackcomb mountains the ideal setting for the Jeep brand, but the Crankworx participants and fans are the right demographic as well.
This combination sets the stage for the perfect automotive experiential event, and the 2014 Crankworx did not disappoint. Great weather brought the crowds to Whistler and guests fell in love with the Jeep vehicles on our off-road course. The Wrangler seems to be the crowd favorite there, but we also had great interactions with guests in our Grand Cherokee and Cherokee Trailhawk course vehicles. We also ran a street drive, with 2014 Compass, Patriot and Cherokee vehicles.
All in all, Crankworx 2014 was a home run for Jeep. Great exposure and tons of off-road test drives, all targeted towards the right people.
