Jeep
In 2004, Jeep introduced an indoor 4×4 course to the auto show circuit. Gordinier Group was able to partner with George P. Johnson Company to help bring that vision to life.
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The courses have since been built both indoor and outdoor depending on the auto show venue.
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The Jeep Rocks & Road Tour traveled to 16 cities across the country from July to October and wrapped up the tour with three auto shows in November and December.
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It was a 3 day event that covered each business center twice. The 13 sites were strategically part of larger events such as military air shows, festivals and state fairs.
Dealerships have found a new way to give a potential customer a test drive of their vehicle.
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Gordinier Group has been hired to build off-road courses at various dealerships across the country. This allows a dealership to showcase their product in an off-road scenario rather than the normal street test drive.
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Services Provided:
- Complete design and construction of off-road course
Camp Jeep was the ultimate annual owner loyalty event for Jeep owners that grew in size over its 12 year span.
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During those 12 years, we actually built and managed 13 Camp Jeeps with two in 2004 to hit both East and West coast consumers. Camp Jeep grew to average 8,000-10,000 owners per event.
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