Stellantis
Camp Jeep and Gordinier Group made a thrilling return to the 2025 Chicago Auto Show after taking a year off, drawing massive crowds eager to experience the beloved off-road activation. Attendees lined up for the opportunity to ride through a rugged course, skillfully navigated by Gordinier Group’s expert precision drivers. Over the course of the show, Camp Jeep gave rides to nearly 34,000 people, a testament to its enduring popularity. With the course’s signature steep hills, articulation features, and a full lineup of Jeep vehicles on display, the excitement was palpable.
Many guests expressed that Camp Jeep was their main reason for attending, noting its absence in 2024.
We only came because we heard Camp Jeep was back, one visitor shared.
From long-time Jeep fans to curious newcomers, riders were impressed by the capability and comfort of the vehicles. “The Grand Cherokee is luxurious and rugged at the same time,” said one guest, while another added, “The power in the 392 is what made me get in this long line, and it was worth it.”
The line moved efficiently, and the wait was filled with engaging displays, including concepts like the Lowdown with its eye-catching clear hood. Enthusiasts also appreciated the Jeep Gear store, adding an extra layer to the experience. “Jeep is more than a brand; it’s a way of life,” summed up one attendee. With its mix of adrenaline, innovation, and lifestyle appeal, Camp Jeep was once again a showstopper.
Camp Jeep brought serious excitement to the 2025 Houston Auto Show, thrilling guests with heart-pounding rides and unforgettable experiences. Across the five-day event, the course stayed busy as word spread quickly about the steep Jeep hill and the skilled drivers behind the wheel. With every turn, tilt, and climb, our product specialists showcased the true capability of Jeep vehicles—safely and confidently.
Guests were blown away by what they experienced firsthand. “That was really impressive,” said one rider after conquering a 35-degree incline and 30-degree side tilt. Another marveled at the 4xe hybrid’s electric mode, calling it “super quiet and incredibly smooth.”
One visitor even confessed, “I have a Bronco, but this hill descent alone makes me want to consider a Wrangler.”
The articulation obstacle drew attention to the Wrangler’s unmatched suspension, while the entire course gave guests a new perspective on Jeep’s versatility—on and off the trail. Reactions ranged from surprise to admiration, with many guests commenting on how much more capable their own vehicles were than they realized.
The Gordinier Group was on hand to once again partner with Jeep at the 2025 Philadelphia Auto Show, supplying our team of professional precision drivers to operate the Camp Jeep experience. The event kicked off on Friday, January 10th with the prestigious Black Tie Tailgate gala, where guests dressed to the nines were treated to adrenaline-filled rides on the Camp Jeep course.
Held in support of the Children’s Hospital of Philadelphia and its Department of Nursing, the gala raised an impressive $345,000 for this vital cause. Our team was honored to contribute to the experience by showcasing the off-road capabilities of Jeep vehicles to attendees in a unique and exhilarating setting—combining charity, elegance, and rugged adventure under one roof.
Throughout the entire run of the auto show, Camp Jeep was a fan favorite, with lines of excited guests eager to experience what makes a Jeep Trail Rated—as our drivers navigated steep inclines, uneven terrain, and off-camber turns. By the end of the show, we delivered over 21,000 rides to automotive enthusiasts, thrill-seekers, and Jeep loyalists alike.
We’re proud to have played a role in making Camp Jeep a cornerstone attraction at the Philadelphia Auto Show, and we commend our team for delivering safe, professional, and unforgettable ride experiences to every guest, from gala-goers to gearheads.
Gordinier Group was proud to once again support Camp Jeep at the 2025 Detroit Auto Show, providing professional precision drivers for one of the most popular interactive experiences on the show floor. As Jeep fans and auto enthusiasts packed Huntington Place, our team delivered thousands of adrenaline-pumping rides on the off-road-inspired course, showcasing Jeep’s legendary lineup of Trail Rated vehicles.
With steep inclines, articulation obstacles, and a 28-foot-high mountain, the Camp Jeep track offered plenty of thrills—and our experienced drivers ensured every ride was equal parts exciting, informative, and safe. From the Grand Cherokee 4xe to the rugged Wrangler Rubicon 392, attendees got a firsthand look at how Jeep continues to lead in off-road performance and innovation.
By the end of the show, nearly 26,000 people had experienced the Camp Jeep ride, making it one of the highest-traffic activations of the event. For Gordinier Group, the Detroit Auto Show holds special significance—just a short drive from our company headquarters, it’s truly our “home field.” We’re always proud to represent Jeep and contribute to such an iconic experience in our own backyard.
We look forward to continuing our partnership and bringing the Camp Jeep experience to more cities throughout the year.
