2026 Jeep Cherokee Reveal

Gordinier Group Builds First-Ever Floating Off-Road Course for the 2026 Jeep Cherokee Reveal

Gordinier Group was proud to take part in the design and execution of a one-of-a-kind off-road driving course for the U.S. media and consumer debut of the all-new

2026 Jeep Cherokee. Set against the stunning Manhattan skyline, this unique build took place on a barge spudded in the East River, directly off Domino Park in Brooklyn, NY.

To support Jeep’s high-impact launch, our team transformed the floating platform into a dynamic environment by shaping over 700 yards of dirt into a carefully engineered course that highlighted the Cherokee’s off-road capabilities. The course culminated in a purpose-built hill climb where the new vehicle perched centerstage during the CEO’s live presentation.

Beyond the course itself, our partners at George P. Johnson designed and installed dramatic visual elements, including oversized letters spelling out “JEEP” and “CHEROKEE”, a massive 25-foot-tall by 40-foot-wide LED screen, and extensive landscaping with over 40 live trees, all helped to elevate the impact of the reveal. 

Gordinier Group handled every aspect of the off-road course—from material planning and heavy equipment operation to on-site supervision and a precision driver for the dynamic reveal. This was all tailored to deliver a safe and visually stunning activation. The result was a high-profile experience that seamlessly blended technical precision with theatrical impact, reinforcing Jeep’s legacy of capability in one of the most iconic urban settings in the world.