At Rodeo Austin 2024, RAM Truck Territory took center stage, offering attendees an exciting off-road ride-along experience. Throughout the event, participants eagerly lined up to hop into RAM vehicles, ready to tackle the rugged terrain.
Before the trucks could roll out, Gordinier Group’s expert off-road track builders meticulously crafted the natural elements of the off-road course to push RAM Trucks to their limits. These obstacles, coupled with engineered assets from our partners at George P. Johnson, provided a perfect setting to showcase the inherent capabilities of RAM vehicles.
With our precision drivers at the helm, RAM Trucks conquered the steep inclines and challenging obstacles effortlessly, giving our guests a fun and exhilarating ride. Throughout the trip around the course, they were treated to firsthand demonstrations of RAM’s innovative features, from advanced traction control systems to interior design elements. Additionally, attendees could also experience the towing prowess of the RAM 3500 dually on a separate course.
Based on their reactions, participants departed exhilarated and impressed by the unrivaled capability of RAM Trucks. Here are some quotes from our guests:
- “The Power Wagon is such a sensible off-road vehicle. From the towing capacity to its incredible off-road performance, it has more than enough cab space for me and my family. The Power Wagon is the full package.”
- “Ram is clearly the superior truck brand.”
- “My ranch definitely needs a few Rams. Impressive.”
- “The new towing features in the Dually are a deal closer for me.”
When the dust settled, Gordinier Group provided 12,000 incredible brand experiences to Rodeo fans in Austin. Texans love RAM Trucks!
Electrifying Perspectives: Fiat and Gordinier Group engage guests at Aspen Ideas: Climate 2024 – Miami, FL
Aspen Ideas: Climate is a multi-day event addressing a changing climate. Amid the inspiring presentations, lectures, debates, and deep dives, attendees were offered an opportunity to ride in the all-new Fiat 500e which offered a tangible glimpse into the future of sustainable and affordable all-electric transportation.
As participants eagerly queued up for the experience, our team managed a smooth registration process and provided an exhilarating ride on the indoor track. The quick and stylish vehicles offered more than just a mode of transportation; they showcased Fiat’s shift towards cleaner energy and reduced carbon emissions.
While manufacturers continue to transition their product lines, Gordinier Group maintains a finger on the pulse of our evolving industry. From advancements in battery technology and hybrid platforms to the proliferation of the charging infrastructure, the potential for widespread adoption is becoming increasingly evident. We pride ourselves on maintaining a deep level of product knowledge to ensure our clients’ messaging rings true throughout the event.
As the event came to a close, the Fiat 500e ride-along not only showcased a fantastic and affordable example of sustainable transportation but also ignited a collective drive to accelerate the transition towards a greener future.
For the second year in a row, our Camp Jeep Team was invited to Toronto to reconnect with our fans up North. And boy did they show up ready to rock!
With the Camp Jeep stage set and the vehicles warmed up, it was time for the show. Each day, enthusiastic Jeep fans flocked to the Camp Jeep experience and were not disappointed. We saw so many smiling faces, both young and old. A few of them offered some quotes we just had to share!
- “Jeep out did themselves again this year. This is the best way to promote a vehicle.”
- “The line was definitely worth the wait. Hands down the best part of the auto show!”
- “So, where’s the closest dealership? I need to buy this Wrangler 4xe today!”
In the end, we were lucky enough to spend time with over 30,000 passengers on the Camp Jeep stage and absolutely crushed our pre-show attendance goals. The Jeep brand is incredibly strong in Canada, and we cannot wait to come back in 2025!
We always love our visits to Anaheim! The venue allows for a quick build-out of a challenging Camp Jeep course. Once paired with a wide variety of Wranglers, Gladiators, Grand Cherokees, we have a recipe for our team’s success. All we needed was a large group of Jeep enthusiasts to finish things off. We certainly got what we wished for!
We could spend too much time waxing poetically about our team’s ability to handle the crowds efficiently, showcase Jeep’s breadth of capability, and give our guests an experience they will never forget. But we would rather you hear it from the enthusiasts themselves. Here is a selection of quotes we collected during our time at the 22023 Orange County Auto Show.
- “We drove hours to come to the auto show. Camp Jeep is our favorite.”
- “The vibe is always fun at Camp Jeep and the process was smooth. Thank you”
- “We love how easy it is to switch between the three options with the 4xe. E-Save, Electric, and Hybrid.”
- ” My parents bought a Jeep Gladiator after riding in one last year. They didn’t even know they existed until they saw one at Camp Jeep.”
- “The Jeep Mountain was our favorite part. 30 degrees is no joke!”
There were so many smiling faces this year and we were happy to meet them all. Close to 10,000 OC Jeep fans enjoyed the Camp Jeep experience this year and we can’t wait to come back in 2024!
