Happy New Year!
At Gordinier Group, we are putting the finishing touches on planning a busy Q1 2013. Taking a moment to reflect back on 2012, we have a lot to be thankful for.
We did our best work for truly great clients, who continue to innovate and challenge themselves (and us).
We are also thankful to have our most qualified, professional staff in our 22-year history. The industry continues to grow, and we are growing with it.
Many thanks to all of our supporters, and here’s to a prosperous 2013!
Below is a list of some of our more substantial events in 2012. Most shows lasted between 3 and 14 days. You can see that it was a very busy year – over 336 event days!
December 12-15 2012
It was all hands on deck as Gordinier Group headed to Sin City in December to be a part of the National Finals Rodeo, sponsored by Ram Trucks.
The valet area of the MGM Grand (the largest casino in Las Vegas) was taken over by the Ram driving experience.
This creatively designed course featured 3 totally unique Ram expeiences:
1. Off-road course – Guests rode along in 2013 Ram 1500 or 2500 Power Wagons over I-beams, rollers, culverts, mobile mountain and an acceleration/braking lane.
2. Trailer Towing – Guests experienced the unmatched towing prowess of the Ram 3500 as it pulled either a goose-neck trailer (with 14,000 lb. Case/New Holland Puma tractor), or an outfitted, bumper-pull horse trailer (provided by NRS).
3. Payload – Guests rode in a 1500 or 2500 Ram, fitted with 1,000 lb. hay bale in the bed, as it deftly maneuvered through a slalom course.
Gordinier Group professional drivers handled the driving duties while providing NFR attendees with all of the Ram product information that they could handle. This is our audience, and these cowboys/girls are some of our favorite guests!
GPJ produced an excellent video recap of the event here: RAM Vegas
What a week!
If the automotive ride & drive/event marketing industry required continuing education credits, this would be the class that everyone would sign up for.
Steve Gordinier and Ryan Quick were fortunate to be able to travel to Firebird Raceway (Chandler, AZ) to attend Bondurant’s 4-day Grand Prix Road Racing class.
The class consisted of intensive classroom sessions, a deep dive in vehicle dynamics, plenty of driving drills (skid car, accident avoidance, trail braking, throttle control, heel-toe shifting, race starts, and more), and of course, plenty of track time.
The Bondurant instructors are world-class – this school is where the top race drivers go to learn. On tap for our class were race-prepped C6 Corvette Grand Sports and Formula Mazda cars.
What an amazing learning experience! A wealth of information from this class will be applied to our future events, GG staff driver training, and performance course construction.
November 22-25, 2012
Gordinier Group professional drivers traveled to the Phoenix Convention Center to work the 2012 Arizona International Auto Show, hosted by Motor Trend Autoshows, LLC.
Once again, Chrysler Group, LLC treated hungry Jeep enthusiasts (and newbies alike) to an exhilarating and informative off-road driving experience, on the indoor Jeep track.
Navigating the 30-degree wedge in a Grand Cherokee Trailhawk
And speaking of hungry, our friendly clients from Chrysler and the George P Johnson Company generously treated Gordinier Group drivers, Light Speed Management staff, and QEK vehicle technicians to a bountiful Thanskgiving feast. Cheers!
Thanksgiving Cheers!