March 30 – April 1, 2012
ACM Experience
The 47th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS honored the top country artists as well as up and coming musicians this past weekend, broadcasting LIVE from the MGM Grand Garden Arena in Las Vegas Sunday night. The festivities, however, extended the entire weekend as the Academy of Country Music hosted the first ever ACM EXPERIENCE. “Las Vegas is already a destination for so many country music fans and The ACM Experience is a natural extension of the Academy’s focus on bringing them the best in free, family-friendly events that promote the genre and provide additional exposure for both established acts and new artists,” said, Bob Romeo, CEO of the Academy of Country Music.
Ram Test Drive
The country lifestyle event was open Friday 10-6pm, Saturday 10-9pm and Sunday 10-4pm at the Mandalay Bay Resort & Casino. In addition to live country music artists and world class BBQ vendors, the ACM Expo was held inside the Mandalay Convention Center where unique vendors displayed customized jewelry, western wear and furniture items for sale. The ACM BBQ Throwdown roped in the competitive BBQ circuit, offering a $50,000 prize and the Ram Ride and Drive outdoor test track put country fans in the seats of the new 2012 Ram 1500 trucks.
Ram Test Drive
The Gordinier Group professional drivers donned their country garb and joined in the fair, demonstrating to event guests the best-in-class performance and capabilities of the 2012 Ram 1500 Express, Sport, Outdoorsman, Lone Star Big Horn® and Laramie®. The closed course included obstacles exhibiting the vehicles’ ground clearance, articulation, body strength, suspension and traction. Country music legends Zac Brown, Craig Morgan, Easton Corbin and James Wesley were some of the most enthusiastic participants.
Ram Test Drive
“Ram Truck fans and country music fans are one and the same as they are cut from the same cloth of authenticity with a genuine work-hard, play-hard attitude,” said Fred Diaz, President and CEO, Ram Truck Brand, Chrysler Group LLC. “We are excited to be a part of this first-ever fan experience event at the ACM Awards and to give our mutual fans the opportunity to ride, drive and experience the most innovative lineup of full-size trucks on the market.”
Check out the Academy’s event coverage HERE.
The Country Vibe provides the whole line up on their blog post HERE.
KTNV Channel 13 covers the ACM Experience with live footageHERE.
March 21-25, 2012
Jeep Test Drive
Camp Jeep returned to the Denver Auto Show with great reception from one of its natural habitats in Jeep country this past weekend. New and returning auto show guests jumped in with the Gordinier Group product specialists and trained professional drivers as they traversed the 22,000 square feet of indoor off-roading terrain in the 2012 Jeep lineup.
Suspension, stability, articulation and traction obstacles astounded passengers in the Jeep Wrangler Rubicon and Grand Cherokee Overland. “I just came on this ride for my kids, but now seeing firsthand what these Jeeps are capable of, I am going to have to seriously consider purchasing one in the future.”
Jeep Test Drive
See PR Newswire’s Camp Jeep coverage HERE.
Denver’s local news source, the Examiner, highlighted Camp Jeep Denver in their auto show report.
Jeep Test Drive
March 9 – 24, 2012
Ram Test Drive
Rodeo Austin wrapped up its 75th Anniversary on Saturday, a milestone for what has become one of Austin’s premier events, spotlighting ProRodeo events, daily concerts and a livestock showcase. The Gordinier Group was back for the Ram Test Drive’s third year in a row. This year brought exciting new obstacles to the closed course.
Ram Test Drive
Rodeo guests took their pick from Ram lineup including the 1500 Longhorn, 2500 Laramie 6.7, 2500 Lone Star 6.7, 2500 Outdoorsman Hemi, 3500 Chassis Cab and 3500 Longhorn, driving through rolling hills to test the trucks’ traction, 30-degree tilts to display the vehicles’ stability and turning circles to demonstrate the turning radius. Here’s what consumers had to say about the experience:
“I never thought I could drive a truck, but it turns so easy!”
“It actually rides smoother than I expected for a truck this size!”
Ram Test Drive
Ram test drivers received a $10 gift card for their participation which they were given the option to donate to the Rodeo Austin Scholarship Fund. This year, Ram worked with the volunteers at the rodeo and were thrilled to donate over $10,000 to the Rodeo Austin Scholarship Fund.
Check out all the events at Rodeo Austin HERE.
March 7-11, 2012
Camp Jeep Test Drive
The Kansas City International Auto Show was host to Camp Jeep for the first time this past weekend. While sports fans were scrutinizing March Madness and the basketball tournaments going on next door, automotive aficionados flocked to Bartle Hall to check out all of this year’s models.
The Gordinier Group professional drivers were pleased to demonstrate the Jeep brand’s entire line up in the 22,000 square foot off-roading exhibit. The response from attendees said it all: “This is brilliant marketing. I had never been in a Jeep before today. I had no idea they were this nice and so capable of all kinds of terrain. We will definitely consider this as our next vehicle.” The entire Chrysler booth was voted Best of Show by the auto show’s association. Camp Jeep won Favorite Exhibit as voted by the consumers.
The Gallatin North Missourian was excited about Camp Jeep’s first time at the Kansas City Auto Show.
The local dealership, Waynesburg Chrylser Dodge Jeep Ram, urged Jeep enthusiasts not to miss Camp Jeep Kansas City.
Camp Jeep Test Drive