For the 124th annual Colorado State Fair in Pueblo, Gordinier Group once again partnered with RAM Trucks and George P. Johnson to bring the RAM Truck Territory experience to life. Returning for another successful year, our team managed every aspect of the activation, from concept and course construction to operations and guest engagement.
The off-road course combined natural and engineered terrain that showcased RAM’s off-road performance in real-world conditions. Built in collaboration with our Dirt Designs Offroad crew, it featured articulation wedges, log crossings, moguls, and a steep climb and descent of the iconic RAM Mountain. Each feature was shaped to demonstrate capability, traction, and control across the RAM lineup.
Our precision drivers completed more than 4,000 laps over the 11-day event, giving nearly 10,000 guests an unforgettable ride experience. The excitement was reflected in guest reactions throughout the fair.
One attendee shared, “This ride was the best advertisement ever!”
Another said, “We were comparing trucks but now we’re certainly buying a RAM 1500 this week.”
In the nearby static display, Gordinier Group’s product specialists provided detailed walk-arounds of the RAM 1500 and RAM 3500 Limited, highlighting the craftsmanship, technology, and spacious interiors that drew repeated praise from fairgoers.
Once again, the Gordinier Group team delivered a professional, high-impact brand experience that connected directly with RAM owners and future buyers, strengthening the brand’s presence throughout Colorado and beyond.
Leave a Reply