Gordinier Group and RAM Truck Territory brought off-road excitement once again! This time to the 2025 California State Fair. The interactive ride-along experience put thousands of fairgoers in the passenger seat of RAM’s most capable trucks. Over 17 action-packed days, the Gordinier team built and operated a rugged test course designed to showcase the impressive power, control, and comfort of the RAM 1500 and 2500 lineups.
The course featured a series of natural terrain elements, including articulation wedges, log crossings, moguls, and sweeping banked turns, crafted by Gordinier Group’s course construction specialists. The highlight was a massive mobile mountain, where participants experienced both a steep hill climb and a controlled descent that demonstrated RAM’s torque, traction, and Hill Decent Control technology.
Our team of precision drivers delivered nearly 3,800 laps around the course, giving close to 10,000 participants a memorable ride that captured the essence of RAM’s “Built to Serve” spirit. Meanwhile, our product specialists in the adjacent static display area provided deep dives into the newest RAM 1500 and 3500 models, offering attendees a closer look at the trucks’ innovations, craftsmanship, and towing capability.
From first-time riders to loyal RAM owners, the 2025 California State Fair crowd left with a firsthand appreciation of the brand’s power, performance, and authenticity.
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