2019 Ram 1500
The RAM Truck Territory made an appearance at the Houston Auto Show with a variety of 2019 RAM trucks. They presented the Rebel, Laramie, Laramie Longhorn, and the Limited 1500 models for the test-ride participants that lined up for a ride. Consumers were pleased to get a first-hand look at the RAM 1500 named 2019 Motor Trend Truck of the Year as well as the 2019 North American Truck of the Year.
The Gordinier Group team demoed the various new features on the 2019 RAM 1500 Truck.
Next door to RAM Truck Territory, Gordinier Group staff also turned laps at Camp Jeep with the Wrangler Unlimited Rubicon, Cherokee TrailHawk Elite, Grand Cherokee TrailHawk and the Compass TrailHawk. Jeepers crowded the track and jam-packed the line.
August 29-September 3, 2018
Ram Truck was the title sponsor of the 2018 Michigan State Fair. With Ram Headquarters only 30 miles away, what better opportunity to roll out the red carpet and bring a great experience to the local venue to show off the all-new 2019 Ram 1500.
Ram went big at the MSF, bringing the Ram Truck Territory properties, including the 18′ mountain, Power Tower Towing Demo, Giant Berm, Ram Torque Wall, and a demo area to show off Ram 1500 load leveling, adjustable ride height, full surround cameras, and parallel park assist features.
With all of the amazing safety, comfort and performance features on the new half-ton truck, it was difficult for Gordinier Group Pro Drivers to present all of that info to guests in a short period of time. This truck really is packed with exciting new technology and the overall ride is amazing! Our job of showing off these new trucks has become easy – so many great things to talk about!
While the weather at the state fair was hot, the Ram Truck Territory was never short of guests interested in learning about and riding in the new trucks. A great home game for Ram Trucks!
July 9-13, 2018
Guests of the 2018 Wisconsin Farm Tech Days were some of the first to get a chance to drive Ram’s all-new 2019MY 1500 trucks. With an interior that most (if not all) luxury brands will be jealous of, the new Ram was a huge hit. All show vehicles were equipped with premium trim levels (Laramie Longhorn, Limited, Limited Tungsten).
The whole lineup, including HD 2500 and 3500, were available at this show. Guests were given a choice of riding on an extreme off-road course (piloted by Gordinier Group pro drivers) or driving a truck and trailer rig around a perimeter towing track. Attendees are encouraged to participate in both experiences and many do.
Both the off-road and towing courses enjoyed great foot traffic and we ere visited by many farmers who were very enthusiastic about the new product as well as the new refresh on the horizon for the Ram HD trucks. Even a few die-hard Chevy and Ford owners were taking a hard look at the new half-ton offering. You know that if those folks are giving it a second look, Ram is really on to something with this truck!
It was another great start to the farm show season and always fun to show off new product. On to the next one…
