Fiat
As electric vehicles (EVs) begin to take center stage in the automotive industry, manufacturers must introduce this groundbreaking technology to the public in exciting and engaging ways. Auto Shows serve as the perfect platform for this purpose.
The Gordinier Group, in collaboration with our partners at Stellantis, attended the 2024 Miami Auto Show to connect with a vibrant stream of enthusiastic attendees. We showcased a selection of brand-new EVs from Dodge, Fiat, and Alfa Romeo, each paired with our precision drivers, who also acted as product experts. After registration, guests enjoyed thrilling rides around the indoor track in their vehicle of choice.
Whether they are early-adopter technophiles or dedicated fans of internal combustion engines, the instant torque and blistering acceleration of electric vehicles never fail to elicit intrigued smiles from riders many of whom admitted they will now be considering an EV as their next vehicle.
This is the power of experiential marketing, and it’s one of the many reasons we love our job!
Electrifying Perspectives: Fiat and Gordinier Group engage guests at Aspen Ideas: Climate 2024 – Miami, FL
Aspen Ideas: Climate is a multi-day event addressing a changing climate. Amid the inspiring presentations, lectures, debates, and deep dives, attendees were offered an opportunity to ride in the all-new Fiat 500e which offered a tangible glimpse into the future of sustainable and affordable all-electric transportation.
As participants eagerly queued up for the experience, our team managed a smooth registration process and provided an exhilarating ride on the indoor track. The quick and stylish vehicles offered more than just a mode of transportation; they showcased Fiat’s shift towards cleaner energy and reduced carbon emissions.
While manufacturers continue to transition their product lines, Gordinier Group maintains a finger on the pulse of our evolving industry. From advancements in battery technology and hybrid platforms to the proliferation of the charging infrastructure, the potential for widespread adoption is becoming increasingly evident. We pride ourselves on maintaining a deep level of product knowledge to ensure our clients’ messaging rings true throughout the event.
As the event came to a close, the Fiat 500e ride-along not only showcased a fantastic and affordable example of sustainable transportation but also ignited a collective drive to accelerate the transition towards a greener future.
A 2014 Polar Edition Wrangler easily conquers the Trail Rated Pass in front of an enormous crowd
Feb 6-14, 2014
Chrysler returned to prominence again this year at the 2014 Chicago Auto Show. With the most space of any manufacturer (192,00 square feet!), Chrysler brought back the Camp Jeep and multi-brand City Drive (Dodge, Chrysler, Fiat) tracks.
Camp Jeep:
Camp Jeep CAS was the debut of the new Trail Rated Pass course discipline. The TRP demonstrates both articulation and traction as the vehicle traverses the offset, rolling ramps. Along with the TRP, the Chicago course is always a guest and driver favorite, with a mix of organic elements and mechanical properties. The trees, dirt, mulch and boulders add to the outdoor feel – you can trick yourself into feeling like you are wheeling on the Rubicon trail.
On the course, was a mix of 2014 Grand Cherokee, Cherokee Trailhawk, and Wrangler Unlimited vehicles. Compass and Patriot made some trips around the track as well, proving that the whole lineup is more than capable off road.
Click here to watch Jim Morrison, Director – Jeep Brand, talk about the Camp Jeep CAS track.
City Drive:
The Chrysler City Drive returned to Chicago for 2014, showing off the Dodge Charger, Durango and Dart, the Fiat 500 and 500L, and the Chrysler 300, 200 and T&C. GG pro drivers demonstrated an acceleration and braking zone, an ambient sound station, a bumpy road, and a back up camera area.
With the astounding attendance at the Chicago show, we were able to treat tens of thousands of guests and media reps to an experience that is unmatched in this industry. Kudos to Chrysler for continuing to raise the bar on this event every year.
January 31 – February 10, 2013
Gordinier Group drivers traveled to the Nation’s Capital to represent the Fiat USA brand at the 2013 Washington Auto Show.
2103 Fiat 500 Abarth
Equipped with the latest offerings from Fiat (500, 500c, 500 Turbo, and the crowd-favorite Abarth), our mission was simple: to show guests a good time, give them an exhilarating ride, and educate them on this great little vehicle.
Most consumers that are new to the Fiat brand comment about how agile, quick and downright fun these iconic Italian vehicles are.
There was no shortage of people lining up for a chance to take a ride in a 500, especially the performance-oriented Abarth. Many were drawn to our booth by it’s throaty exhaust note.
The track was interesting, as it showcased the attributes that make this vehicle a segment leader. With a tight roundabout, parallel parking zone, acceleration zone, pothole simulator and several other compact agility exercises, it was easy for guests to see the advantages of driving this excellent city-friendly vehicle.
With the 500e (electric) and 500l (4-dr) on display upstairs, guests were treated to a glimpse into the bright future of the Fiat USA brand.
Abarth in action