Gordinier Group course construction
We recently joined our partners at Nissan to help orchestrate an immersive media drive showcasing the all-new 2025 Armada Pro-4X. Recognizing our expertise in creating authentic off-road experiences, Nissan, once again, entrusted us to design and build a comprehensive testing ground that would demonstrate the full-size SUV’s enhanced capabilities to attending media.
The specialized course featured a strategic mix of challenging obstacles, each carefully engineered to highlight specific aspects of the Armada Pro-4X’s performance envelope. Technical sections including articulation wedges and moguls put the vehicle’s suspension and 4WD systems on display, while steep hill climbs demonstrated its impressive climbing abilities. Gordinier Group’s course design also integrated several natural terrain challenges, creating a comprehensive testing environment that balanced technical difficulty with real-world applicability.
Once the course was complete, our experienced trail guides provided spotting through technical obstacles while helping journalists maximize the Armada Pro-4X’s capabilities by ensuring the optimal vehicle features were engaged for each challenge. This thoughtful approach allowed media participants to experience the Armada Pro-4X’s capabilities in conditions that potential owners might encounter during their own off-road adventures.
Nissan’s trust in our expertise and the creative freedom they extend enables us to deliver exceptional results. Building on our proven track record, we designed a media drive that showcased the Armada Pro-4X’s off-road capabilities through an immersive, authentic testing experience.
Our friends at RAM recently challenged us to design and build an off-road course to push the 2025 RAM 1500 RHO to its limits. Once the course was complete, automotive media from various outlets were invited to test those limits. This article from The Drive, written by Rebelle Rally competitor and automotive journalist Jill Cimino, captures the day perfectly. Great job, Jill! And, Great job, RAM!
It’s incredible what these trucks can do. https://www.thedrive.com/news/2025-ram-1500-rho-first-drive-review
Our team arrived in Oklahoma City to represent RAM at the 2024 Oklahoma State Fair once again! We showcased the RAM Truck Territory off-road course, expertly designed by our team at Dirt Designs. Guests had the chance to ride along with our drivers and experience the capabilities of RAM trucks in a controlled yet thrilling environment.
Many commented that “it was one of the best rides at the fair!”
Next, the GG team presented the RAM Trucks display area, where fairgoers could explore various RAM models, including the brand-new RAM 1500 RHO. Our product specialists were on hand to provide detailed introductions to each vehicle. Despite the triple-digit temperatures, these dedicated brand ambassadors engaged with a steady stream of prospective truck buyers eager to learn more about the latest offerings.
Finally, our friends from the Raminator Monster Truck Team were on hand to give fans a chance to experience the incredible horsepower of this behemoth. This also earned RAM another “best ride at the fair” accolade.
By the time the sun set on the final evening of this 11-day event, over 15,000 people had interacted with the RAM brand through the three activations. These positive experiences created lasting memories and further strengthened the brand’s image.
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Colorado Calls…Gordinier Group and RAM deliver!
Aiming to replicate our successful visit in 2023, the GG team was thrilled to arrive in Pueblo, CO, for the 152nd annual Colorado State Fair. We once again partnered with RAM Truck and George P. Johnson to create an engaging brand experience for as many fairgoers as possible. With nearly half a million attendees expected, we were prepared for an exciting 11 days.
The RAM Truck Territory featured two ways to experience the brand. In the static display area, our product specialists conducted detailed walkarounds of the RAM 2500 Limited and the new RAM 1500 RHO. Enthusiastic guests, many of whom put their trucks to work daily, eagerly sought more information, and the excitement around both models was evident. The ride-along experience included a hybrid course of natural obstacles designed by our Dirt Design team and the renowned RAM Mountain, engineered by the skilled team at GPJ. Despite temperatures soaring into the 90s throughout the week, guests eagerly waited to test the off-road capabilities of RAM trucks and had a fantastic time.
By the end of the show, our product specialists had introduced nearly 5,000 people to the RAM brand, while our precision drivers provided rides to over 11,000 adventure-seeking guests. With metrics surpassing those of the previous year, the RAM brand strengthened its presence and visibility in Colorado and beyond.
