RAM Trucks
The Gordinier Group team brought in the holidays with Santa! With Ram being a proud sponsor of the 2018 Nashville Christmas Parade, Gordinier Group drivers geared up for the task of pulling the festive parade floats for all to enjoy. As the title sponsor of the parade, Ram trucks towed all of the parade floats, including the life-size gingerbread float that housed Santa. Ram provided 15 trucks in all, as well as, provided seats for many heartwarming patients and their families from Monroe Carell Jr Children’s Hospital at Vanderbilt to enjoy the parade first hand.
It was smiles all around!
August 29-September 3, 2018
Ram Truck was the title sponsor of the 2018 Michigan State Fair. With Ram Headquarters only 30 miles away, what better opportunity to roll out the red carpet and bring a great experience to the local venue to show off the all-new 2019 Ram 1500.
Ram went big at the MSF, bringing the Ram Truck Territory properties, including the 18′ mountain, Power Tower Towing Demo, Giant Berm, Ram Torque Wall, and a demo area to show off Ram 1500 load leveling, adjustable ride height, full surround cameras, and parallel park assist features.
With all of the amazing safety, comfort and performance features on the new half-ton truck, it was difficult for Gordinier Group Pro Drivers to present all of that info to guests in a short period of time. This truck really is packed with exciting new technology and the overall ride is amazing! Our job of showing off these new trucks has become easy – so many great things to talk about!
While the weather at the state fair was hot, the Ram Truck Territory was never short of guests interested in learning about and riding in the new trucks. A great home game for Ram Trucks!
April 1-3, 2016
Ram Trucks once again rolled out the red carpet for guests of the Academy of Country Music Awards Party for a Cause participants.
As a warm up for the ACM Awards, PFAC has turned into it’s own premier, 3-day event and Ram was the gold sponsor for 2016. PFAC boasted performances by the likes of Carrie Underwood, Dierks Bentley, Kenny Chesney, Lee Brice and other top acts. What’s more, the event raised over $500,000 for various charities.
For Gordinier Group, this event is an opportunity for our drivers to give exposure to the full lineup of Ram trucks – from the 2016 1500 Laramie Limited, to the 2016 Ram 3500 Laramie Longhorn. The 5.7L Hemi, 6.4L Hemi. 3.0L EcoDiesel and 6.7L Cummins Diesel were all represented in our fleet of test ride trucks. We even had a 2017 Power Wagon on display.
GG drivers drove guests on an exciting, closed-course off-road track featuring obstacles such as berms, moguls, culverts, logs and a mobile mountain. During the experience, drivers described best-in-class features and benefits, as well as giving an overview of what is dynamically happening with the vehicle as it conquers each obstacle. With the thousands of people attending PFAC, this was a great way for Ram to engage with one of their most desirable marketing demographics.
Another successful Ram summer ride and drive series has sadly come to an end. The 2015 rodeo and farm show tours saw the best weather and more importantly, the best crowds that we have experienced to date.
This year, both tours saw the addition of the 2015 Ram 1500 EcoDiesel, which was a great addition to the drive fleet! Guests were amazed by the torque, lack of typical diesel noise, and the amazing fuel economy (up to 29 mpg).
As the Ram Trucks brand continues to build momentum and win market share, we continue to see (and welcome) increased interest and participation in the ride and drive events.
Hats off to Ram on another great season!
Rodeo Tour:
Cheyenne Frontier Days – Cheyenne, WY
Colorado State Fair – Pueblo, CO
Oklahoma State Fair – Oklahoma City, OK
Heart O’ Texas Fair – Waco TX
Farm Show Tour:
Wisconsin Farm Tech Days – Madison, WI
Farm Progress – Decatur, IL
Husker Harvest Days – Grand Island, NE
Sunbelt Expo – Moultrie, GA
