Gordinier Group continued our long-standing support of Camp Jeep at the New York International Auto Show by providing a skilled team of professional drivers to deliver one of the show’s most exciting guest experiences all while celebrating America’s 250th anniversary and proudly displaying patriotic spirit with red, white, and blue Jeeps!
Located outside the convention center in the heart of New York City, Camp Jeep transformed the urban environment into an interactive off-road adventure. The course featured a variety of obstacles that included steep climbs, articulation challenges, and dramatic side angles designed to showcase Jeep’s capability throughout its product lineup. Throughout the 10-day event, Gordinier Group drivers delivered more than 32,000 ride experiences while safely guiding guests around the course, while providing vehicle insights along the way. With thousands of attendees experiencing Camp Jeep each day, our team kept the activation moving while delivering the same level of excitement, education, and personal interaction from the first ride to the last.
Year after year, Camp Jeep remains one of the most popular attractions at the New York Auto Show, allowing attendees to do more than view Jeep vehicles on display. They get to climb in, buckle up, and experience the legendary capability that has defined the Jeep brand for generations.
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