At the 2026 Overland Expo East in Arrington, Virginia, Gordinier Group designed and constructed a challenging off-road course that put attendees behind the wheel of the latest Jeep Wrangler Rubicon and Gladiator Rubicon models.
Throughout the three-day activation, guests tackled challenging terrain in factory-equipped Rubicons, with our experienced off-road coaches and product specialists riding alongside them. From steep climbs and off-camber sections to obstacles testing suspension articulation and traction, the course was designed to demonstrate just how capable these vehicles are right off the showroom floor.
What made the experience particularly valuable was the opportunity to learn while driving. Our staff provided real-time coaching, helping participants approach each obstacle with confidence while explaining the vehicle systems working beneath them. Whether guests were seasoned off-road enthusiasts or relatively new to the activity, each drive offered an opportunity to develop skills and gain a better understanding of the vehicles.
Behind the scenes, our team managed course operations, vehicle flow, and guest safety while maintaining an engaging experience throughout the weekend.
By combining challenging course design with knowledgeable, hands-on instruction, Gordinier Group created an environment where participants could experience the capabilities of Jeep’s Rubicon lineup for themselves, without the need for aftermarket modifications.
Leave a Reply