Shannon Gordinier
January 23-26, 2014
Located 160 miles southwest of Denver, the 18th Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered X-Games guests, athletes, and VIPs the opportunity experience the 2014 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, and Cherokee vehicles. Gordinier Group trained drivers provided detailed product information during the ride.
Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2014!
The shuttle route consisted of pickup/drop off locations at Aspen Meadows, St. Regis, and Hotel Jerome. Guests were funneled from those locations to the VIP and general drop-off points at the base of Buttermilk Mountain.
The free shuttle service is always a hit in Aspen, particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town.
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- GG Team X-Games
January 6, 2014
Gordinier Group had a cool, uniqu
e opportunity to activate a driving event leading up to CES with the new 2014 BMW i3, which will be released in the US in early summer of this year.
The i3 is part of the new BMW i brand, a lineup of all-electric, performance driving machines. One could go on and on about the new technologies and features that this innovative new vehicle brings to the marketplace. However, there are extensive articles raving about it all over the web. Let’s just say that this is one of the more spirited, exciting vehicles that we have driven. The interior is something so different and calming, we have never seen anything like it. With a range of 100 miles/charge (200 miles /charge with optional additional generator), this city car could be a game changer.
To say that we were flooded with interest in this vehicle, would be an understatement. It was difficult to pass through a green light, as people would wander in front of us to get a better look or a picture.
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- Diana P. shows off the new BMW i3
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- Who wouldn’t love a garage full of BMW electric cars?
December 12- 14, 2013
Track overview – image courtesy of B. Bonnell
The Gordinier Group Ram Truck Team saddled up at the MGM Grand Casino for the last weekend of the NFR.
Guests of the event were treated to a simulated off-road track built specifically for the full line of Ram trucks present at NFR. For the second year in a row, we were able to take over the MGM valet area, with GG pro drivers behind the wheel of a dozen of the hottest 2013/2014 Ram trucks.
The biggest news at the NFR was the introduction of the 2014 Motor Trend Truck of the Year: Ram 1500 EcoDiesel to the test ride track. This was our first chance to drive this revolutionary vehicle, as it has yet to be released to dealers. We are feeling pretty lucky, being able to offer the first public rides in the 2014 Jeep Cherokee and now the 2014 Ecodiesel Ram! Continue reading
September 2013
In one of the Jeep Brand’s most important vehicle launches to date, Gordinier Group partnered with The George P Johnson Company and Light Speed Management to bring the 2014 Cherokee to the masses.
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The Cherokee Effect is a traveling 10-city tour across the country, aiming to expose consumers to the new model offering test drives, an engaging scavenger hunt game, music, and a friendly, knowledgeable staff. The tour plans to stop at various festivals, art fairs, and farmer’s markets.