Shannon Gordinier
At the 2026 Overland Expo East in Arrington, Virginia, Gordinier Group designed and constructed a challenging off-road course that put attendees behind the wheel of the latest Jeep Wrangler Rubicon and Gladiator Rubicon models.
Throughout the three-day activation, guests tackled challenging terrain in factory-equipped Rubicons, with our experienced off-road coaches and product specialists riding alongside them. From steep climbs and off-camber sections to obstacles testing suspension articulation and traction, the course was designed to demonstrate just how capable these vehicles are right off the showroom floor.
What made the experience particularly valuable was the opportunity to learn while driving. Our staff provided real-time coaching, helping participants approach each obstacle with confidence while explaining the vehicle systems working beneath them. Whether guests were seasoned off-road enthusiasts or relatively new to the activity, each drive offered an opportunity to develop skills and gain a better understanding of the vehicles.
Behind the scenes, our team managed course operations, vehicle flow, and guest safety while maintaining an engaging experience throughout the weekend.
By combining challenging course design with knowledgeable, hands-on instruction, Gordinier Group created an environment where participants could experience the capabilities of Jeep’s Rubicon lineup for themselves, without the need for aftermarket modifications.
Camp Jeep returned to the State Fair of Texas for its second year, with Gordinier Group delivering 24 consecutive days of off-road experiences and consumer engagement. By the close of the fair, our team had welcomed more than 58,000 riders.
Once again, Camp Jeep allowed fairgoers to experience Jeep capability firsthand. Our precision drivers guided guests through steep climbs, dramatic descents, and technical obstacles designed to showcase the performance, traction, and suspension articulation of the Jeep lineup. Our drivers combined expert vehicle handling with engaging commentary, helping passengers understand the capabilities being demonstrated as they experienced each obstacle.
The impact extended beyond the excitement of the course. Guest feedback consistently reflected surprise at the vehicles’ capabilities, appreciation for their everyday versatility, and increased interest in Jeep ownership. One returning guest even reported purchasing a Wrangler Willys after experiencing Camp Jeep the previous year.
Maintaining that level of engagement across 24 days required disciplined operations, experienced drivers, efficient guest flow, and consistent attention to safety. Our team managed each element while accommodating thousands of riders daily, delivering a high-quality experience that helped Jeep connect with consumers and build lasting interest in the brand.
Gordinier Group returned to the Oklahoma State Fair in Oklahoma City for another 11-day run of RAM Truck Territory, bringing vehicle experiences and product education to one of the brand’s key truck markets.
The activation offered two distinct opportunities for guests to explore the RAM lineup. On the custom-built off-road course, our precision drivers demonstrated vehicle capability across challenging terrain while providing detailed product information. Guests experienced RAM’s suspension, powertrain, and off-road technologies in action.
In the nearby static display, our product specialists introduced fairgoers to four different RAM models, including the new 2027 RAM 1500 TRX SRT. The team provided vehicle walk-arounds, answered questions, and highlighted features ranging from premium interiors and advanced technology to heavy-duty towing and off-road capability.
Throughout the 11-day event, we managed course operations, vehicle flow, staffing, and guest engagement, ensuring a consistent, professional experience across both activations.
By combining engaging ride experiences with knowledgeable product specialists, Gordinier Group helped RAM connect with thousands of fairgoers, giving current and prospective truck owners an opportunity to experience the brand beyond a traditional showroom setting.
The 2026 Colorado State Fair gave Gordinier Group another opportunity to bring the RAM Truck Territory experience to thousands of fairgoers in Pueblo. This year, the addition of the RAM 1500 RHO brought a new dimension to our custom-built course and a chance to demonstrate a side of the truck many guests may not have expected.
Known for its power and high-performance credentials, the RHO proved equally impressive at controlled speeds. Technical obstacles put its suspension, articulation, traction, and control to work, demonstrating how composed and capable the truck remained when the terrain became challenging.
That element of surprise extended well beyond the RHO. Across the RAM lineup, guests consistently came away impressed by attributes they hadn’t expected, from ride quality and interior refinement to technology, towing capability, and the immediate response of the Hurricane engine. The experience gave fairgoers a chance to move beyond their assumptions and experience the trucks from an entirely different perspective.
That response is what made the 11-day program particularly rewarding for the Gordinier Group team. By creating an experience that allowed thousands of consumers to see, feel, and understand the vehicles beyond what they might learn from a traditional display, we helped turn curiosity into meaningful product engagement. For some guests, the ride confirmed what they already knew about RAM. For others, it completely changed the conversation.
