Corporate Events
April 18,2015
The Mission – to coordinate and operate the largest truck parade in the world with the best truck brand in the world (Ram, of course), in order to set a Guinness World Record
The Magic Number – 439 (The previous record was 438)
The Venue – AT&T Stadium, home of the Dallas Cowboys
The Result – 451 Ram trucks in a constantly-moving, evenly-spaced parade formation
Gordinier Group was once again fortunate to be able to help G7 Entertainment Marketing and Ram Trucks to put together this record-breaking effort, while treating loyal Ram owners to a once in a lifetime experience while visiting the Academy of Country Music Awards in Arlington, Texas.
To say that organizing this parade was logistically challenging would be an understatement. Imagine coordinating nearly 500 trucks and their owners, having them line up in a parking lot, start a parade procession at the same time, and keep them all moving continuously over a 3.4 mile route, without stopping at any point. All of this needed to happen on the busy streets of the AT&T Stadium campus, in the lead-up to the Academy of Country Music Awards…kind of a busy area.
The entire activity was closely watched by the Guinness World Record Adjudicator, who flew to Dallas to make sure that all of the required elements were satisfied in order to win the record.
The announcement came later in the day – to a collective sigh of relief from all of the planners, Ram execs and participants. Our parade was certified at 451 vehicles (13 above the previous record)!
Whew.
All in all, this was a great events for loyal Ram owners, who were treated to a once in a lifetime experience. Not only were they able to participate in an official world record, they were treated to tickets and parking for the Party For A Cause, Ram gift bags, Ram vehicle and partner display area, live music and Raminator monster truck crushing demos.
Motor Trend wrote a nice recap of the event here.
Here is a YouTube video recap of the parade.
May 31 – June 6
Fayetteville, AR
Image courtesy of livedesignonline.com
Gordinier Group continues to be an integral part of the behind-the-scenes operation of the annual shareholder’s meeting for Wal-Mart Stores, Inc.
We are responsible for the layout and logistics for the Wal-Mart store chain food vendors who are represented at the event.
GG coordinates the infrastructure for this enormous event, including tenting, generated power/AC, vendor management, and event flow. this event takes us back to some of our original core skills from the original camp Jeep days.
Guests of the event packed University of Arkansas’ Bud Walton Arena, to catch performances by Pharrell, Robin Thicke, Sarah McLachlan, and Harry Connick Jr, among others. Rob Walton joined the meeting, announcing a $473 billion sales figure for 2014. Things are good at Wal-Mart.
December 12- 14, 2013
Track overview – image courtesy of B. Bonnell
The Gordinier Group Ram Truck Team saddled up at the MGM Grand Casino for the last weekend of the NFR.
Guests of the event were treated to a simulated off-road track built specifically for the full line of Ram trucks present at NFR. For the second year in a row, we were able to take over the MGM valet area, with GG pro drivers behind the wheel of a dozen of the hottest 2013/2014 Ram trucks.
The biggest news at the NFR was the introduction of the 2014 Motor Trend Truck of the Year: Ram 1500 EcoDiesel to the test ride track. This was our first chance to drive this revolutionary vehicle, as it has yet to be released to dealers. We are feeling pretty lucky, being able to offer the first public rides in the 2014 Jeep Cherokee and now the 2014 Ecodiesel Ram! Continue reading
NAR Chrysler Ride and Drive
November 12-14, 2011
Gordinier Group activated a Chrysler Brand Ride and Drive to the National Association of Realtors® this past weekend, as Chrysler is the official automotive brand for the organization. Vehicles available to test drive on the streets of Anaheim, California were the Chrysler 200, 300, Town and Country, the Dodge Charger, Durango, the Jeep Grand Cherokee and the Ram 1500.
NAR Treasurer, Bill Armstrong, wanted to be one of the first among those to sign up to drive as he also plans on being the first NAR member to utilize the REALTORS Benefits® Program. He plans on purchasing a Town and Country minivan and had only good things to say about the automotive brand. “I like buying American. Chrysler is one of the most innovative manufacturers.”
As seen in REALTOR® Magazine Show Daily
Chrysler Test Drive
Chrysler Test Drive