Off-Road Course Construction
At the 2026 Overland Expo East in Arrington, Virginia, Gordinier Group designed and constructed a challenging off-road course that put attendees behind the wheel of the latest Jeep Wrangler Rubicon and Gladiator Rubicon models.
Throughout the three-day activation, guests tackled challenging terrain in factory-equipped Rubicons, with our experienced off-road coaches and product specialists riding alongside them. From steep climbs and off-camber sections to obstacles testing suspension articulation and traction, the course was designed to demonstrate just how capable these vehicles are right off the showroom floor.
What made the experience particularly valuable was the opportunity to learn while driving. Our staff provided real-time coaching, helping participants approach each obstacle with confidence while explaining the vehicle systems working beneath them. Whether guests were seasoned off-road enthusiasts or relatively new to the activity, each drive offered an opportunity to develop skills and gain a better understanding of the vehicles.
Behind the scenes, our team managed course operations, vehicle flow, and guest safety while maintaining an engaging experience throughout the weekend.
By combining challenging course design with knowledgeable, hands-on instruction, Gordinier Group created an environment where participants could experience the capabilities of Jeep’s Rubicon lineup for themselves, without the need for aftermarket modifications.
Gordinier Group returned to the Oklahoma State Fair in Oklahoma City for another 11-day run of RAM Truck Territory, bringing vehicle experiences and product education to one of the brand’s key truck markets.
The activation offered two distinct opportunities for guests to explore the RAM lineup. On the custom-built off-road course, our precision drivers demonstrated vehicle capability across challenging terrain while providing detailed product information. Guests experienced RAM’s suspension, powertrain, and off-road technologies in action.
In the nearby static display, our product specialists introduced fairgoers to four different RAM models, including the new 2027 RAM 1500 TRX SRT. The team provided vehicle walk-arounds, answered questions, and highlighted features ranging from premium interiors and advanced technology to heavy-duty towing and off-road capability.
Throughout the 11-day event, we managed course operations, vehicle flow, staffing, and guest engagement, ensuring a consistent, professional experience across both activations.
By combining engaging ride experiences with knowledgeable product specialists, Gordinier Group helped RAM connect with thousands of fairgoers, giving current and prospective truck owners an opportunity to experience the brand beyond a traditional showroom setting.
The 2026 Colorado State Fair gave Gordinier Group another opportunity to bring the RAM Truck Territory experience to thousands of fairgoers in Pueblo. This year, the addition of the RAM 1500 RHO brought a new dimension to our custom-built course and a chance to demonstrate a side of the truck many guests may not have expected.
Known for its power and high-performance credentials, the RHO proved equally impressive at controlled speeds. Technical obstacles put its suspension, articulation, traction, and control to work, demonstrating how composed and capable the truck remained when the terrain became challenging.
That element of surprise extended well beyond the RHO. Across the RAM lineup, guests consistently came away impressed by attributes they hadn’t expected, from ride quality and interior refinement to technology, towing capability, and the immediate response of the Hurricane engine. The experience gave fairgoers a chance to move beyond their assumptions and experience the trucks from an entirely different perspective.
That response is what made the 11-day program particularly rewarding for the Gordinier Group team. By creating an experience that allowed thousands of consumers to see, feel, and understand the vehicles beyond what they might learn from a traditional display, we helped turn curiosity into meaningful product engagement. For some guests, the ride confirmed what they already knew about RAM. For others, it completely changed the conversation.
Gordinier Group recently returned to Overland Expo Mountain West to create a unique opportunity for attendees to get behind the wheel of both RAM trucks and Jeep vehicles on our purpose-built off-road course. With one of our coaches/product specialists beside them, participants navigated technical terrain while learning proper driving techniques and experiencing the vehicles’ systems and technology in action.
The combination of course design, hands-on driving, expert coaching, and detailed product knowledge turned each drive into more than a demonstration. Guests could feel how the vehicles responded, ask questions in real time, and better understand the engineering behind the capability they were experiencing.
Creating that kind of meaningful interaction requires every element of the program to work together. From designing the terrain and managing vehicle flow to preparing knowledgeable staff who can engage with a knowledgeable enthusiast audience, we managed the details that made the experience safe, authentic, and informative.
