Fiat Chrysler Automobiles (FCA)
January 26-29 2018
The big news for Jeep at the X-Games this year was the addition of the all-new 2018 Wrangler Rubicon to the very popular shuttle fleet.
Located 160 miles southwest of Denver, the 23rd Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered event guests, athletes, and VIPs the opportunity experience the 2018 vehicle lineup while traveling from downtown Aspen to the mountain venue and back. 10 shuttle vehicles were used, consisting of a mix of the new 2018 Wrangler JL, Grand Cherokee, Compass, and Cherokee vehicles. Consumer data was collected by Gordinier Group trained drivers, who provided product information during the ride.
The free shuttle service is always a hit in Aspen (as well as a GG staff favorite), particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town. Once guests register with us the first time, their Jeep X-Games “lift ticket” is simply scanned in the vehicle to track their usage each time they ride.
The Gordinier Group was fortunate to have another busy year of auto shows in 2017. Several shows (Chicago, Cleveland, Houston) hosted both programs simultaneously!
The bar continues to be set higher each year and the Camp Jeep and Ram Truck Territory programs continue to exceed all expectations (and throughput goals) while giving best-in-class in-vehicle experiences to the guests that line up at the shows.
We wouldn’t be where we are today without the dedication that our professional drivers bring to each show. Without their fortitude, willingness to adapt, and preparation, we would not be able to boast this high rate of success as well as a perfect safety record.
We would also like to express our thankfulness and gratitude towards our partners and clients at The George P. Johnson Company and Fiat Chrysler Automobiles for allowing us to represent the finest automobiles of 2017 in the many opportunities listed below:
Jeep
- San Diego Auto Show – San Diego, CA: 12/28/16 – 1/3/17
- Philadelphia Auto Show – Philadelphia, PA: 1/26 – 2/6
- Chicago Auto Show – Chicago, IL: 2/7- 2/21
- Cleveland Auto Show – Cleveland, OH: 2/23 – 3/6
- Twin Cities Auto Show – Minneapolis, MN: 3/10 – 3/20
- Denver Auto Show – Denver, CO: 4/4 – 4/10
- Houston Auto Show – Houston, TX: 4/4 – 4/10
- New York International Auto Show – New York, NY: 4/11 – 4/24
- Orange County Auto Show – Anaheim, CA: 9/27 – 10/2
- Central Florida Auto Show – Orlando, FL: 11/22 – 11/27
Ram
- Chicago Auto Show – Chicago, IL: 2/7- 2/21
- Cleveland Auto Show – Cleveland, OH: 2/23 – 3/6
- Dallas Auto Show – Dallas, TX: 3/21 – 3/27
- Houston Auto Show – Houston, TX: 4/4 – 4/10
Other
- Chicago Auto Show – Chicago, IL: 2/7 – 2/21 (Dodge, Chrysler, Fiat,)
Gordinier Group teamed up with longtime partner George P. Johnson to deliver a 7-week program at TAC – the birthplace of the modern Jeep Wrangler.
In an effort to boost morale at the plant, the Jeep Immersion at TAC was designed to give employees an opportunity to grow their enthusiasm for the brand. Employees from each department in the plant spent a full day learning about Jeep history, participating in team-building activities and ultimately driving the vehicles that they build on a challenging off-road course.
Gordinier Group was charged with designing and constructing the off-road courses and providing drivers and safety spotters to operate them. We developed two courses – an extreme ‘Rubicon Only’ course that our drivers took passengers on as well as a ‘Trail Rated’ course that was driven by the employees with our spotters on hand to help them to navigate the course.
We came into this event with the experience earned last summer at the Jefferson North Assembly Plant (JNAP) Jeep Immersion under our belt. The timing and logistics of getting over 100 employees safely through both courses each day had been dialed in, and guests LOVED the experience. Participants used off-road driving lessons given by GG drivers on the Rubicon course to pilot their Wranglers through the Trail Rated course without incident.
Activating an event in Toledo at the home of the Wrangler was a special opportunity for our drivers, who are all die-hard Wrangler fans. It didn’t go unnoticed that just a few feet away, 2018 Wrangler JLs were rolling off of the line… Exciting times for Jeep fans!
Below you will dfin a couple of clips that appeared on local Toledo media sites:
Toledo Blade article and videos
The 2017 Ram Farm Show Tour tallied it’s 5th and final summer show at the SunBelt Ag Show in Moultrie, GA.
This year’s tour recorded stops at:
- World Agriculture Expo, Tulare CA (February 13-17)
- Wisconsin Farm Technology Days – Kewaunee, WI (July 11-13)
- Farm Progress Show – Decatur, IL (August 29-31)
- Husker Harvest Days – Grand Island, NE (September 12-14)
- SunBelt Ag Expo – Moultrie, GA (October 17-19)
Of all 5 farm shows in 2017, there was only 1 day that we were unable to drive due to inclement weather – this must be a record!
With friendly weather and the best light and heavy-duty truck lineup in the market, the Ram ride+drive tracks were busier than ever this year. As the focus has been shifting more towards the towing/hauling capability of these trucks, our courses have changed to accommodate more demand there. We still offer an off-road ride course at all shows, but have also added an experiential towing portion to the drive, where guests can get behind the wheel of a 1500, 2500 or 3500 and actually pull a trailer to feel the power, torque and load -handling. Of course, the crowd favorite is the 3500 6.7L Cummins High Output w/max tow that is pulling 30,000 lbs worth of a Case backhoe on a Big Tex gooseneck trailer. How’s that for real-life experience?
