Gordinier Group
At the 2025 Acura Grand Prix of Long Beach, Gordinier Group partnered with George P Johnson and Honda to bring a unique thrill to the heart of race weekend: the Honda Passport TrailSport Adventure.
Perched atop a parking structure in the center of the race concourse, The GPJ team craned in an engineered hill and added a series of off-road obstacles to create a rugged, pop-up course that proved the all-new 2026 Honda Passport TrailSport is more than ready to leave the pavement behind.
Across the weekend, our professional drivers gave over 1,800 ride experiences to race fans, each one showcasing the most off-road capable Passport Honda has ever built. Guests were taken through steep climbs, and articulation elements that put the TrailSport’s upgraded suspension, traction systems, and rugged design to the test—all while surrounded by the energy and excitement of race day.
The activation stood out as a fan favorite, offering a one-of-a-kind contrast to the speed of the track with a hands-on look at Honda’s rugged side. Whether they came for the race or the ride, guests left with a deeper appreciation for the Passport TrailSport’s capability—and a whole new reason to love Honda. Gordinier Group was proud to be part of the action, helping bring this experience to life for Honda and race fans alike.
Following the successful kickoff in Torrance, the 2026 Honda Passport TrailSport tour continued with impactful stops in Arlington, TX and Ft. Lauderdale, FL. Each location offered a unique environment and a fresh audience, giving Sales Associates and consumers the chance to experience Honda’s most rugged SUV to date in dynamic, real-world conditions.
In Arlington, we transformed a large open lot into a custom-built off-road course designed to highlight the TrailSport’s capabilities. From articulation moguls to breakover berms, the vehicle performed with confidence across every obstacle—clearly demonstrating its trail-ready engineering. Participant energy was high, and feedback was overwhelmingly positive, particularly around the vehicle’s improved ride quality and enhanced off-road systems.
Ft. Lauderdale presented a different—but equally compelling—setting. Once again, the Gordinier Group team designed a challenging off-road course, which the Passport TrailSport navigated with ease. We welcomed a mix of dealership personnel and enthusiastic Honda fans, many of whom appreciated the rare opportunity to push the vehicle’s capabilities in ways not possible during everyday driving.
As with every stop, the seamless collaboration between Honda Sales Training, the Gordinier Group precision drivers, and our partners at George P. Johnson was critical to success. These events wouldn’t be possible without the coordination of the regional Honda teams and the enthusiastic engagement from all participants.
We’re proud to help bring the Passport TrailSport story to life—and we’re just getting started.
Arlington, TX
Ft. Lauderdale, FL
RAM Truck Territory made a powerful impression at the 2025 Rodeo Austin, offering guests an unforgettable ride experience over 16 action-packed days. Gordinier Group’s professional drivers and product specialists were on hand to guide attendees through a dynamic off-road course and a heavy-duty towing demo—featuring a RAM 2500 hauling an excavator with ease.
When weather prevented the use of the course, the team seamlessly transitioned to a street drive format, ensuring the RAM experience continued without interruption. Once the course dried out, the off-road action ramped up again, showing off RAM’s capability in rugged conditions.
Guests left with a newfound appreciation for the brand. “I’ve been a GMC guy my whole life,” one attendee shared, “but this course opened my eyes to RAM as an option.” From the smooth ride quality of the RAM 2500 to the tech-forward interiors, reactions were overwhelmingly positive. “Didn’t know these trucks were this nice inside,” said another, while others praised the Uconnect screen clarity, Harman Kardon sound system, and standout features like the split tailgate and RamBox storage.
Whether towing heavy loads or conquering obstacles, RAM trucks proved their power, comfort, and innovation—leaving many first-time riders saying, “I’m impressed,” and long-time fans even more loyal to the brand.
At Gordinier Group, we are proud to continue our strong partnership with RAM, a brand that represents quality, performance, and innovation. We truly appreciate the opportunity to be part of their journey and look forward to many more successful collaborations with such a respected leader in the industry.
At the heart of downtown Austin during SXSW 2025, Gordinier Group partnered with Rivian to bring the Electric Joyride experience to life as part of the Rivian Electric Roadhouse activation. Tasked with designing, building, and maintaining a compact yet dynamic off-road course, the Gordinier team transformed an urban lot into a fully functional test track that highlighted the all-terrain capability of Rivian’s electric vehicles.
The course was constructed using recycled asphalt grindings, aligning with Rivian’s sustainability mission. These materials were not only ideal for building a versatile off-road experience, but were also repurposed after the event, minimizing waste and environmental impact. Despite the limited footprint, the track featured a mix of articulation obstacles, climbing elements, and traction challenges—offering guests a genuine taste of what Rivian vehicles can do beyond city streets.
Set against the vibrant backdrop of SXSW, the Electric Joyride drew crowds and created a buzz, proving that even in the middle of a bustling city, the thrill of electric adventure is very much alive.
