Jeep
Jeep and Gordinier Group were back for the 5th annual Detroit 4Fest event at Holly Oaks ORV Park in Holly, Michigan. Jeep has been a proud sponsor and Gordinier Group has been treating guests to thrill rides in the vehicle since the debut. The ORV Park provides all sorts of terrain from steep inclines and declines to rock crawling and water fording to experience Jeep’s extreme capabilities. You name it, the ORV Park offers it, and the Jeep concurs it!
Prior to the 4Fest public event day, Jeep invites the Jalen Rose Leadership Academy senior class out to spend the day learning and experiencing what Stellantis and the Jeep Brand has to offer any upcoming automotive industry enthusiast. The students have the opportunity to interact with different mentors in the field, ask questions that pique their interest and then jump in a Jeep for a guided tour through the off-road park to finish out the day.
Gordinier Group had the pleasure to partake in the special day once again and made more memories to last a lifetime! The students were very engaging and had a great time while Jeepin’ through the rouged trails. The fan favorite was playing in the water ponds, so much so we “had” to do it over and over!! There’s nothing like a muddy Jeep to put a smile on everyone’s face!
Bob Broderdorf, Head of Jeep Brand, North America said it best in his LinkedIn post Jalen Rose Leadership Academy
In the past, we typically setup outside the auto show in Miami. While this approach provided an outdoor experience for our guests, it made us vulnerable to inclement weather, which could close the course for extended periods. This year, our partners at Jeep and George P. Johnson (GPJ) decided to move the event indoors, and the results were fantastic.
GPJ arrived early to set up the engineered obstacles that have made Camp Jeep famous nationwide. Once everything was complete and a large fleet of Jeep vehicles arrived on-site, our team of precision drivers began honing their skills around the course in preparation for the auto show enthusiasts who would soon flock to the convention center.
And flock they did! Throughout the 11-day show, guests lined up patiently for their turn. The impact Camp Jeep has on our visitors never ceases to amaze us. Here are just a few quotes from our guests:
______________________________________________________
“I’m glad Jeep came back to the show; we only came because we saw you guys on the news.”
“I’ve bought two Jeeps because of this track. My first was a 2019 Wrangler, and I just got a 2024 Wrangler!”
“This is the most impressive display at the auto show! We came here just to take a ride in a 4xe.”
“If this doesn’t make you want to buy a Jeep, I don’t know what will! Jeep always has the best displays.”
_____________________________________________________
As the team packed up to leave at the end of the show, it was clear that it had been a job well done. Thanks to strong teamwork and seamless event logistics, nearly 20,000 people experienced the incredible capabilities of Jeep vehicles. Thank you, Miami!
An absolute mecca for enthusiasts, Jeep Beach has been drawing faithful “Jeepers” to Daytona for over 20 years. Part car show, part party, and all-Jeep, Gordinier Group makes the trip each year to add to the fun by building a challenging off-road course on the infield of the iconic Daytona International Speedway. Once complete, our precision drivers showcase both the capabilities of new Jeep vehicles and proper off-road driving techniques to thousands of Jeep loyalists.
In the months before the event, our experienced logistics team secured everything needed to make this build happen. From permits to dirt delivery to heavy equipment, it’s all taken care of before the team hits the ground. With a short two-day build window, attention to detail is essential for this exciting event.
Once up and running, even the most seasoned enthusiasts are impressed by Jeep’s prowess throughout the model lineup as the vehicles effortlessly traverse the rugged terrain, affirming its dominance in the off-road arena.
The constant growth in popularity of this event serves as a testament to the enduring strength of the Jeep brand. We consider ourselves lucky to play a small role in helping to fuel the passion shown by the fans attending this event. And we always strive to do it on time, on budget, and on brand.
As our team put the final touches on the Camp Jeep course outside the main entrance of Javits Center, the excitement began to set in. This year we celebrated our 20th anniversary of sharing the Camp Jeep Experience with the guests of the New York International Auto Show.
We’ve had 20 years of thrill rides along 11th Ave on the west side of Manhattan. 20 years of being exposed to the elements. This year was no different. Wind, rain, sleet, you name it. The team adapted and continued to provide a memorable experience for our guests.
Little did we know Mother Nature had an anniversary surprise for us. At 10:20 AM on April 5th, a 4.8 magnitude earthquake struck the NYC region. It was the largest seen in the last century but resulted in no damage and everyone remained safe.
Despite the challenges posed, some unprecedented, Gordinier Group delivered some impressive metrics for the show.
- Over 31,000 passengers
- Over 12,000 safe laps of a challenging course
- Countless smiles
And to quote some of our guests:
- “I missed the Jeep track at the Philly Auto show, so I made my way to NY when I saw that Jeep was here. This track has become an annual thing for our family, and we are so happy we were able to do it this year.”
- “Thank you for being the best thing at the auto show again and again, no one has topped this ride yet.”
- “Glad to see Jeep at the show this year, I bought my 2023 Gladiator last year after riding on this track.”
- “We love the vibe at Jeep. Always a great time.”
We can’t wait to see what the next 20 years have in store! Thank you, NYC!
