Ram
At the 2025 Overland Expo Mountain West in Loveland, Colorado, Gordinier Group once again brought the RAM Truck Territory experience to life. Our team designed and constructed a dynamic off-road course that served as the centerpiece of the RAM activation. Built to mirror real-world adventure scenarios, the course allowed guests to experience the capability and control of the RAM truck lineup in a safe, engaging environment.
From articulation bumps and rocky crawls to log crossings and steep off-camber wedges, every feature was carefully shaped by Gordinier Group to highlight the trucks’ off-road systems, powertrains, and suspension technology. Once the build was complete, our precision drivers and product specialists took the lead, guiding participants through the terrain while delivering expert insights on each vehicle’s performance features and design.
The result was a seamless and authentic brand experience that blended adventure, education, and entertainment. Thousands of Overland Expo attendees took part in the drive, leaving with a deeper appreciation for both the engineering behind RAM Trucks and the team effort required to produce such an engaging off-road experience.
For Gordinier Group, it was another successful collaboration that demonstrated our passion for building, managing, and executing world-class experiential programs in the automotive space.
Gordinier Group and RAM Truck Territory brought off-road excitement once again! This time to the 2025 California State Fair. The interactive ride-along experience put thousands of fairgoers in the passenger seat of RAM’s most capable trucks. Over 17 action-packed days, the Gordinier team built and operated a rugged test course designed to showcase the impressive power, control, and comfort of the RAM 1500 and 2500 lineups.
The course featured a series of natural terrain elements, including articulation wedges, log crossings, moguls, and sweeping banked turns, crafted by Gordinier Group’s course construction specialists. The highlight was a massive mobile mountain, where participants experienced both a steep hill climb and a controlled descent that demonstrated RAM’s torque, traction, and Hill Decent Control technology.
Our team of precision drivers delivered nearly 3,800 laps around the course, giving close to 10,000 participants a memorable ride that captured the essence of RAM’s “Built to Serve” spirit. Meanwhile, our product specialists in the adjacent static display area provided deep dives into the newest RAM 1500 and 3500 models, offering attendees a closer look at the trucks’ innovations, craftsmanship, and towing capability.
From first-time riders to loyal RAM owners, the 2025 California State Fair crowd left with a firsthand appreciation of the brand’s power, performance, and authenticity.
Stellantis recently hosted a dynamic Fleet Buyer event at M1 Concourse in Pontiac, Michigan, bringing together key commercial and government buyers from across the country. The exclusive experience provided attendees with valuable insights into Stellantis’ forward-looking business strategies, along with an up-close look at the full lineup of vehicles from iconic brands including Jeep, RAM, Dodge, Chrysler, and more.
Gordinier Group was proud to support the event by supplying a team of professional drivers and product specialists to help deliver engaging, hands-on vehicle demonstrations. Attendees rotated through a variety of immersive drive experiences designed to highlight the performance, capability, and innovation of Stellantis vehicles. Highlights included Camp Jeep’s off-road course, a towing demonstration featuring heavy agricultural equipment, an on-road “street drive” feature, high-speed laps on the M1 track, and a high-adrenaline thrill ride with the all-electric Dodge Charger.
The event successfully combined informative product education with unforgettable driving experiences, reinforcing Stellantis’ commitment to fleet buyers while showcasing the strength and versatility of its vehicle portfolio.
RAM Truck Territory made a powerful impression at the 2025 Rodeo Austin, offering guests an unforgettable ride experience over 16 action-packed days. Gordinier Group’s professional drivers and product specialists were on hand to guide attendees through a dynamic off-road course and a heavy-duty towing demo—featuring a RAM 2500 hauling an excavator with ease.
When weather prevented the use of the course, the team seamlessly transitioned to a street drive format, ensuring the RAM experience continued without interruption. Once the course dried out, the off-road action ramped up again, showing off RAM’s capability in rugged conditions.
Guests left with a newfound appreciation for the brand. “I’ve been a GMC guy my whole life,” one attendee shared, “but this course opened my eyes to RAM as an option.” From the smooth ride quality of the RAM 2500 to the tech-forward interiors, reactions were overwhelmingly positive. “Didn’t know these trucks were this nice inside,” said another, while others praised the Uconnect screen clarity, Harman Kardon sound system, and standout features like the split tailgate and RamBox storage.
Whether towing heavy loads or conquering obstacles, RAM trucks proved their power, comfort, and innovation—leaving many first-time riders saying, “I’m impressed,” and long-time fans even more loyal to the brand.
At Gordinier Group, we are proud to continue our strong partnership with RAM, a brand that represents quality, performance, and innovation. We truly appreciate the opportunity to be part of their journey and look forward to many more successful collaborations with such a respected leader in the industry.
