Ram
Our Dirt Designs crew rolled into Loveland, CO with all the heavy equipment needed to build a challenging off-road course for our partners at RAM. The materials needed to build the course consisted of rocks, logs, and dirt…a lot of dirt!
After a three-day build, the course was ready, and our team of talented drivers coached guests from the Overlanding community as they drove through a variety of challenging obstacles.
These obstacles included:
- Articulation Moguls
- Boulder Field
- Log crossings
- Alternating off-camber dirt wedges
- Steep hill climb and descent
As our guests took the wheel in a variety of RAM trucks, they experienced first-hand how easily these vehicles can conquer terrain that one may encounter on any overlanding trip. It was a great weekend for all.
Creating unique driving environments to showcase the inherent capabilities of a vehicle is what we do, and we love it!
RAM Truck Territory also drew in massive crowds at the nation’s largest auto show in Chicago. Back again for 2023, RAM trucks were on course to showcase the latest and greatest in the lineup. Gordinier Group drivers work vigorously on que to keep the lines moving and get the product in front of the passionate truck enthusiasts. On the RAM track, our staff has the ability to highlight a variety of the truck’s strong proficiencies such as towing, torque, traction, technology and stability. With different engine options and trim levels on the track, consumers can see first-hand the choices these trucks have to offer.
The North American International Auto Show (aka Detroit Auto Show) broke protocol with an all-new fall auto show in September. The show was housed at Huntington Place in Detroit and was well received with enthusiastic crowds as we debuted Camp Jeep and RAM Truck Territory in our home state. Gordinier Group drivers were manning both tracks to keep the excitement rolling in the Motor City. The lines were steady as the warmer weather seemed to keep the masses coming throughout the 14 day event. Jeep guests were impressed as they climbed into the rafters on the 28-foot hill and the RAM fans were wowed by the towing and torque capabilities the brand has to offer. Thank you, Detroit!
Camp Jeep
RAM Truck Territory
RAM Truck Territory headed outdoors to the Oklahoma State Fair in Oklahoma City. RAM trucks are always a fan favorite at the state fair. Dirt Designs designed and built the off-road track to fully demonstrate the specifications of the RAM 1500 and 2500 on course. The show runs for 11 days and draws in close to a million attendees each year. RAM picked the right event to showcase the capabilities of their pride and joy. With 8 vehicles on the off-road course, Gordinier Group Drivers were able to conquer the through-put demands. There were also 3 trucks on display with GG Product Specialists there to answer questions and deliver the key components of the trucks. With all the bases covered, we had a great event for 2022.
