Stellantis
At the Houston Auto Show, Gordinier Group successfully supported two simultaneous ride-and-drive activations—Camp Jeep and the RAM Truck Drive—delivering high-impact, hands-on brand experiences across both platforms. Gordinier Group also brought an organic element to the 4×4 experience in Houston with a hybrid build, showcasing both a mechanical hill for traction display and dirt elements to get an authentic off-road experience on the auto show floor.
Camp Jeep continued to serve as a cornerstone attraction, offering guests an immersive look at Jeep’s Trail Rated capability. Consistent throughput and strong guest interest reinforced the program’s reputation as a must-do experience on the show floor, with drivers effectively blending product education and entertainment to create memorable ride-alongs.
Running alongside it, the RAM Truck Drive introduced attendees to the power, capability, and refinement of the RAM lineup through a dynamic, multi-element course. Guests experienced key features such as suspension articulation, ground clearance, traction, and vehicle stability in real time, including climbs, off-camber elements, and uneven terrain designed to highlight performance and durability. Drivers delivered clear, confident messaging around both capability and comfort, helping shift perception of RAM trucks as both rugged and refined.
Operationally, managing two active tracks required strong coordination and communication across teams. The result was a seamless execution that maintained safety, minimized wait times, and delivered a consistent guest experience across both activations. Together, Camp Jeep and the RAM Truck Drive created a powerful dual-brand presence, maximizing engagement and reinforcing the strength and versatility of the Stellantis portfolio in a highly competitive show environment.
Gordinier Group supported the Camp Jeep activation at the 2025 LA Auto Show with a team of experienced precision drivers and a dedicated track manager, delivering a safe, efficient, and highly engaging experience for attendees throughout the run of show.
Camp Jeep proved to be one of the most prominent attractions on the show floor, drawing steady crowds each day and generating strong demand from open to close. Peak periods saw wait times extend beyond an hour, yet the team maintained consistent throughput and a smooth, well-managed operation. Strong coordination between drivers and leadership ensured a seamless guest experience, even at high volume.
Guest feedback underscored the impact of the activation. Riders left impressed by the capability, comfort, and authenticity of the experience. Reactions consistently highlighted surprise at what the vehicles could do, with several guests noting a newfound confidence in Jeep’s performance and durability.
For several attendees, the ride translated directly into purchase consideration, with some expressing immediate intent to visit a dealership following their experience.
Overall, the activation delivered a high-energy, high-impact brand experience that resonated with guests and reinforced Jeep’s Trail Rated promise, closing out the year on a strong note and building momentum going into 2026.
For the 2025 Oklahoma State Fair in Oklahoma City, Gordinier Group once again partnered with RAM Trucks to bring two high-impact activations to life: the RAM Truck Territory off-road course and the RAM display area.
Our team arrived early to build a dynamic test track that allowed guests to experience the true performance and capability of RAM trucks. Our precision drivers doubled as mobile product specialists providing guests with detailed vehicle information and an immersive off-road experience. Thousands of attendees took the ride, calling it one of the fair’s most exciting and memorable attractions.
In the nearby static display, our product specialists introduced fairgoers to two standouts from the RAM lineup—the 1500 Limited Night Edition and the 3500 Longhorn Dually. Guests were impressed by the blend of luxury, utility, and craftsmanship these models showcased, often commenting on the attention to detail and spacious interiors.
Across the 11-day fair, Gordinier Group’s professional staff delivered thousands of brand interactions and ride experiences that connected with current and future RAM truck owners alike. The result was another successful partnership that strengthened RAM’s presence in the heart of truck country.
At the 2025 CEDIA Expo, Gordinier Group represented RAM Professional with a team of experienced product specialists who brought the brand’s capability and innovation to life for thousands of industry attendees. The three-day event served as an ideal platform to highlight RAM’s lineup of vehicles tailored for professionals in technology integration, construction, and design.
On the show floor, our team staffed a RAM 2500 Laramie Crew Cab 4×4 and a RAM 2500 ProMaster Cargo Van (136″ WB – High Roof), guiding guests through each vehicle’s unique strengths and practical features. Attendees were especially drawn to the ProMaster’s spacious, customizable cargo area and the Laramie’s combination of refined comfort and heavy-duty performance.
Throughout the event, Gordinier Group specialists engaged one-on-one with visitors, answering technical questions, sharing real-world applications, and emphasizing RAM’s commitment to reliability and versatility in commercial use.
The result was an engaging and informative brand presence that reinforced RAM Professional’s position as a trusted partner for hardworking businesses across a range of industries.
