October 5-6, 2018
Camp Jeep piggybacked onto Cal Jam, a giant, Jeep-sponsored music festival in San Bernadino, CA. With headliner Foo Fighters (and featuring other huge acts such as Iggy Pop and Tenacious D), we knew that we would have the perfect audience/demographic to deliver an authentic, on-brand experience to.
Given the gorgeous mountain backdrop of Glen Helen Raceway Park, it made sense for this Jeep off-road course to be built from mostly organic materials. We supplemented the Jeep mobile mountain with formed dirt articulation mounds, berms, off-camber tilts, a side-hill wedge, and a boulder pile. Building organic off-road tracks is one of Gordinier Group’s core competencies and this course didn’t disappoint.
Both days of the festival saw guests lining up in droves to experience rides in the new 2018 Jeep Wrangler Rubicon as well as the new 2019 Jeep Cherokee Trailhawk and the new Jeep Compass Trailhawk.
Gordinier Group pro drivers were behind the wheel, navigating the new Jeep vehicles through the extreme obstacles while delivering product info along the way. Feedback from the guests was great at this event.
Hats off to the Jeep and FCA for continuing to sniff out big events with just the right mix of interested guests.
