2017 was a monumental year for FCA experiential marketing at the Chicago Auto Show! Not only did the automaker roll out a gigantic new build for Ram called the Ram Truck Territory (built by partner George P. Johnson Co.), but it also offered guests the ultra-popular Camp Jeep track and the City Drive, a showcase of FCA’s Dodge, Chrysler, and Fiat brands.
All 3 of these tracks gave guests the opportunity to ride in the newest vehicles offered by FCA, with Gordinier Group drivers behind the wheel. Tasked with delivering detailed information about each vehicle while piloting guests up over and through technical obstacles, the GG drivers made countless positive impressions on CAS guests. All 3 tracks operated at full capacity, bell-to-bell, for 10 days, setting a new record for registered guests at an auto show ride and drive.
Below, you will see a brief time-lapse video from a static location on each of the 3 tracks:
Ram Truck Territory-
This track consisted of specific turn-offs for each model Ram truck: a load-leveling demo for 1500, torque-wall pull for 2500 and max weight towing demo for 3500.
Camp Jeep –
The Camp Jeep track is always a crowd favorite in Chicago. This is no surprise, given the infusion of massive amounts of organic material (dirt, boulders, mulch) alongside the mobile properties that make Camp Jeep a thrilling ride that shows off the brand’s off-road prowess. The track features an 18-foot tall, pass-through mountain, staircase, Trail Rated pass, side-hill traverse, breakover and several other challenging obstacles.
https://youtu.be/6BBcU4EYKBc
City Drive –
The 2017 CAS City Drive track gave customers the chance to experience a ride in 2017 FCA vehicles such as Chrysler 300 and Pacifica, Dodge Charger and Challenger, or Fiat 500 and Spider 124. The track featured an ambient sound zone, Pacifica walkaround lab, vehicle info center, and everyone’s favorite, the acceleration/braking strip,
January 26-29, 2017
The 21st Annual Winter X-Games came back to Aspen, CO for 2017. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered event guests, athletes, and VIPs the opportunity experience the 2017 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Cherokee vehicles.
Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2017!
Gordinier Group drivers were blessed with another heavy season of auto shows in 2016. As the competition continues to try to emulate the Camp Jeep and Ram Truck Territory models, we continue to set the bar higher each year with bigger and better courses, improved throughput and better in-vehicle experiences.
We would like to express our thankfulness and gratitude towards our partners and clients at The George P. Johnson Company and Fiat Chrysler Automobiles for allowing us to represent the finest automobiles in the many opportunities listed below:
Jeep
- San Diego Auto Show – San Diego, CA: 12/30/15 – 1/4/16
- Washington Auto Show – Washington DC: 1/20 – 2/1
- Houston Auto Show – Houston, TX: 1/26 – 2/1
- Philadelphia Auto Show – Philadelphia, PA: 1/28 – 2/8
- Chicago Auto Show – Chicago, IL: 2/9 – 2/22
- Cleveland Auto Show – Cleveland, OH: 2/25 – 3/7
- Twin Cities Auto Show – Minneapolis, MN: 3/11 – 3/21
- Dallas Auto Show – Dallas, TX: 3/15 – 3/21
- Denver Auto Show – Denver, CO: 3/15 – 3/21
- New York International Auto Show – New York, NY: 3/22 – 4/4
- South Florida Auto Show – Miami, FL: 9/9 – 9/19
- Orange County Auto Show – Anaheim, CA: 10/5 – 10/10
Ram
- Houston Auto Show – Houston, TX 1/26 – 2/1
- Cleveland Auto Show – Cleveland, OH: 2/25 – 3/7
- San Antonio Auto Show – San Antonio, TX: 11/8 – 11/14
- Fort Worth Auto Show – Fort Worth, TX: 11/30 – 12/5
Other
- Chicago Auto Show – Chicago, IL: 2/9 – 2/22 (Dodge, Chrysler, Fiat, SRT)
We look forward to an equally fruitful 2017!
April 20, 2016
The Harley Davidson Project Rushmore Tour wrapped up training and officially hit the road, heading to the first event on the schedule, Leesburg Bikefest.
The Project Rushmore Tour showcases new premium features within the HD touring bike lineup, including enhanced lighting, improved luggage system, engine mods and better braking. Read more about Rushmore here: Project Rushmore
The tour left our client’s (G7 Entertainment Marketing) facility and kicked off the first event in Leesburg, FL, Leesburg Bikefest, to a welcoming crowd of HD fanatics. Guests happily spent plenty of time on our event footprint, learning about the new motorcycles and interacting with display properties.
Along with our duties in setting up, training temporary staff and operating these events, GG also heads up special VIP rides at selected sites. These rides allow in-market guests to take a 120+ group ride on a new Rushmore bike in order to gain more familiarity with the machine. The VIP ride is a premium, guided experience that includes lunch and a local favorite restaurant, a pre-planned, scenic ride route and provides an opportunity for riders to switch bikes partway through. This has been a very valuable tool for HD, converting many potential buyers into sales.
Next stop is Laughlin, Nevada 4/26 – 5/1, where the Project Rushmore Tour will visit the Laughlin River Run motorcycle rally.
After Laughlin, look for HD Project Rushmore events at:
- Ohio Bike Week- Sandusky, OH: 5/25 – 6/5
- Laconia – Laconia, NH: 6/11 – 6/19
- Thunder in the Valley – Johnstown, PA: 6/23 – 6/27
- Gettysburg Bike Week – Gettysburg, PA: 7/5 – 7/11
- Muskegon Bike Time – Muskegon, MI: 7/1 – 7/17
- Sturgis – Sturgis, SD: 8/4 – 8/14
- Milwaukee Rally – Milwaukee, WI: 8/30 – 9/6
- Tomahawk Open House – Tomahawk, WI: 9/14 – 9/18
- Bikes Blues & BBQ – Fayetteville, AR: 9/19 – 9/25
- BiketoberFest – Daytona Beach, FL: 10/11 – 10/17
- Lonestar Rally – Galveston, TX: 11/1 – 11/7
- Long Beach IMS – Long Beach, CA: 11/17 – 11/21
- LA Auto Show – Los Angeles, CA: 11/14 – 11/29
