November 7, 2012
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Gordinier Group visited the Las Vegas Motor Speedway to take part in the exciting launch of the 2013 MKZ.
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Working with Ford engineers and the LVMS track management team, GG designed a test drive course that really pushed the limits of the MKZ, while providing a safe but thrilling ride for visiting Ford/Lincoln dealers.
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October 4-7, 2012
Camp Jeep returned to the Orange County Auto Show to a receptive and enthusiastic crowd of Jeep fans.
New and returning auto show guests flocked to the Jeep off-road course to ride along in the 2012 Jeep vehicles alongside Gordinier Group professional drivers.
The Camp Jeep track offered driving obstacles designed to showcase Jeep’s best-in-class ground clearance, stability, axle articulation and traction capabilities. Guests were given the opportunity to ride in a 2012 Jeep Grand Cherokee, Wrangler, Liberty, Compass or Patriot.
Through a partnership with the Boys & Girls Club of America, the Jeep Brand was fortunate to be able to host a wonderful group of kids at the track. These future off-roaders were thrilled to experience the course and were a true pleasure to have at Camp Jeep.
The Jeep Grand Cherokee Trailhawk edition was also introduced to the public in Anaheim. To say that it was well-received is an understatement.
Read more about this exciting off-road package here: Jeep Grand Cherokee Trailhawk
July – September, 2012
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Gordinier Group took the Acura ILX All Access Tour on the road for the summer of 2012. With the new Acura ILX compact sedan fresh off the assembly line, GG partnered with ES3 and Autoweek to bring this sporty vehicle to the masses. With (3) 4-cyclinder powertrain options (2.0L, 2.4L and hybrid), buyer’s have plenty of options. The 2.4L with 6-speed manual transmission provides an inspiring driving experience and is the perfect introduction into the “junior luxury” category.
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GG trooped this program across the country – from Los Angeles to San Francisco, Chicago to NYC, and wrapped up in Philadelphia. This invitation-only event consisted of an upscale lunch (created by chefs onsite), interactive displays/gaming, climate-controlled tenting, and of course test drives. The event featured a closed-course performance drive with professional drivers as well as a street drive in each city. Each tour stop took place at well known sports venues such as Staples Center, Candlestick Park, Soldier Field, Citi Field, and Citizen’s Bank Park.
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The tour had great attendance and more importantly, guests loved the experience and the vehicle. Chalk up another great tour for Gordinier Group.
September 13-23, 2012
This evening will wrap up the 106th annual Oklahoma State Fair at the State Fair Park in Oklahoma City. The event boasts a 435 acre landscape, a Space Needle standing 330 feet tall, over 30,000 livestock ribbons awarded and just about anything you can think of fried on a stick. Tim O’Toole, the fair’s chief executive officer, expressed, “Each year brings a new chapter in weighing tradition and pop culture.” This year that included the Ram Rodeo Series as well as the Ram Test Track, and the Gordinier Group professional drivers were thrilled to be part of the occasion.
The 2012 Ram Truck Brand line up appealed to fair attendees seeking an exciting ride, as the Ram Test Track allowed them to test 1500, 2500 and 3500 models on off-roading obstacles demonstrating Stability, Ground Clearance, Suspension, Articulation and Traction. Ram Track guests were offered a $10 gift card or the option to donate the amount to a Ram Rodeo Series charity.
Check out the local news, WFTV Channel 9’s coverage of the event HERE.
