The Camp Jeep on the Road Tour was a traveling tour that visited 12 cities around the country.
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This tour was designed to create owner loyalty and also used as a tool for dealer training. These were stand alone events at a variety of venues that averaged 3,000 guests per weekend.
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The Chrysler Park and Ride Tour was a collaboration between Chrysler and Six Flags Amusement Parks around the country.
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Local Chrysler dealers would send current customers and potential customers to the amusement park to experience the full Chrysler line up as well as enjoy the amusement park with their family.
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Chrysler Pro Ski Tour (1991 – 1996)
Jeep King of the Mountain Tour (1993 – 2004)
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For many years Chrysler and Jeep were large sponsors of downhill ski racing and with that sponsorship came various televised programs.
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The Ford Centennial Celebration was a once in a lifetime event that was open to the public to celebrate the 100th Anniversary of Ford.
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Gordinier Group partnered with J. Walter Thompson to provide a 4 day event that filled the 152-acre grounds of the Ford Motor Company Henry Ford II World Headquarters in Dearborn, Michigan.
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Gordinier Group produced the site layouts and design of the Ford property for the event areas. We were also responsible for budget estimates for all companies involved in the infrastructure of the event as well as coordinating all suppliers and divisions of Ford Motor Company that participated in the event.
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Services Provided:
- Site Layout & design
- All necessary permitting
- Coordinate all suppliers within infrastructure
- Working with local municipalities for Security, EMT, traffic control
- Tents
- Power distribution, AC and lighting
- Portable restrooms
- Trash removal