2018 Grand Cherokee
March 30- April 8, 2018
The unofficial auto show season finale kicked off in NYC a bit earlier this year than the norm. With the earlier show start this year came our most challenging NYIAS weather to date. Throughout the 10 outdoor activation days in Manhattan, the team experienced rain, sleet, ice, wind and even a couple of substantial snow storms.
Despite the often poor weather conditions this year, you can never count out the swarms of diehard New Yorkers who once again came out in record numbers to ride on the show-favorite Jeep Off-Road Course!
This year’s course showcased the all-new 2018 Wrangler Rubicon, along with off-road family members: Grand Cherokee Trailhawk, Cherokee Trailhawk, Compass Trailhawk, ad Renegade Trailhawk. All of these uber capable off-roaders handled the rigors of this course with ease, despite the challenging conditions.
The greater Denver area was also treated to the Camp Jeep experience while the NYIAS event was running. The Mile-High City experienced more favorable weather, although it’s Camp Jeep track was housed indoors at the Denver Convention Center.
As the excitement of the 2018 auto show season is now in the rearview mirror, Gordinier Group is already looking forward to summer programs on the horizon!
January 26-29 2018
The big news for Jeep at the X-Games this year was the addition of the all-new 2018 Wrangler Rubicon to the very popular shuttle fleet.
Located 160 miles southwest of Denver, the 23rd Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered event guests, athletes, and VIPs the opportunity experience the 2018 vehicle lineup while traveling from downtown Aspen to the mountain venue and back. 10 shuttle vehicles were used, consisting of a mix of the new 2018 Wrangler JL, Grand Cherokee, Compass, and Cherokee vehicles. Consumer data was collected by Gordinier Group trained drivers, who provided product information during the ride.
The free shuttle service is always a hit in Aspen (as well as a GG staff favorite), particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town. Once guests register with us the first time, their Jeep X-Games “lift ticket” is simply scanned in the vehicle to track their usage each time they ride.
