Auto Shows
The Gordinier Group descended on the 2023 Chicago Auto Show to celebrate two milestones: the 20th anniversary of the Jeep Wrangler Rubicon and the 3 millionth Camp Jeep ride.
In preparation for the reveal of the 20th Anniversary Jeep Wrangler Rubicon to the automotive media, our team choreographed the installation of a dynamic setting only a Jeep could conquer. The reveal stage buildout required the following:
- 120 tons of boulders
- 200 yards of topsoil
- 120 yards of mulch
- 30 evergreen trees
Once complete, our drivers were tasked with precisely navigating the rough terrain on cue while Jim Morrison, Head of Jeep Brand North America, spoke about the incredible capabilities of three different 20th Anniversary Jeep Wrangler Rubicon models. The drivers nailed their spots and the resulting images and stories flooded social media channels.
After the press conference, the Camp Jeep activation kicked off with rides for the media. Once the show opened to the public, the 28,000 square foot off-road adventure went into full swing. Our professional drivers gave participants an opportunity to experience several challenging off-road obstacles that included the 28-foot high Jeep Mountain with 40-degree approach and departure angles, an extreme break-over obstacle, and a 30-degree articulation wedge.
Adding to the excitement this year was the anticipation of the 3 millionth ride at Camp Jeep and on Saturday, January 11th, 2023, our Gordinier Group drivers conquered that milestone! We can’t thank our partners at Stellantis and George P. Johnson enough. It is an incredible team, and we are so proud to be part of the Camp Jeep legacy.
The North American International Auto Show (aka Detroit Auto Show) broke protocol with an all-new fall auto show in September. The show was housed at Huntington Place in Detroit and was well received with enthusiastic crowds as we debuted Camp Jeep and RAM Truck Territory in our home state. Gordinier Group drivers were manning both tracks to keep the excitement rolling in the Motor City. The lines were steady as the warmer weather seemed to keep the masses coming throughout the 14 day event. Jeep guests were impressed as they climbed into the rafters on the 28-foot hill and the RAM fans were wowed by the towing and torque capabilities the brand has to offer. Thank you, Detroit!
Camp Jeep
RAM Truck Territory
Camp Jeep made its 16th appearance in the Big Apple at the 2022 New York Auto Show bringing the off-road experience to the city once again. After taking a 2-year hiatus, Gordinier Group Drivers and attendees were excited to have the popular attraction back in action! The new Jeep Mountain standing 30′ tall fits right in among the high-rises of New York City.
Stellantis and Gordinier Group had a strong presence at the 2021 Los Angeles Auto Show which featured both Camp Jeep and RAM Truck Territory. Crowds were thick and attendance was high this year in both areas with attendees eager to take a ride on the courses.
Camp Jeep
RAM Truck Territory
