Cleveland Auto Show
Over the course of the Twin Cities, Philadelphia, and Cleveland Auto Shows, our team delivered consistent, high-impact support for the Camp Jeep activation, providing experienced precision drivers and product specialists who brought the Jeep brand to life for thousands of attendees.
At each stop, guests were invited to ride along in Jeep Wrangler and Gladiator models and experience firsthand what it means to be Trail Rated. The course elements, including steep inclines, articulation obstacles, and off-camber features, allowed our team to demonstrate key vehicle capabilities such as traction, ground clearance, maneuverability, and suspension performance in a controlled, engaging environment.
Our drivers played a critical role in shaping the guest experience. Beyond safely navigating the course, they served as brand ambassadors, delivering clear, confident product messaging while adapting to a wide range of guest familiarity levels, from first-time Jeep passengers to seasoned enthusiasts. Their ability to balance technical knowledge with a personal touch helped create an experience that felt both informative and memorable.
Collectively, these activations reinforced the strength of the Camp Jeep program as a proven platform for immersive consumer engagement.
While major auto shows in cities like LA and Chicago grab headlines, it’s the passionate crowds in markets like Cleveland and the Twin Cities that remind us why we do what we do. Camp Jeep returned to both shows this year, and the response from attendees was nothing short of electric.
From the moment the doors opened, visitors lined up to take on the Camp Jeep course—and their reactions said it all. “This Jeep ride experience was scarier than the helicopter ride we took last week,” one rider joked, wide-eyed after the steep descent. Another exclaimed, “That 35-degree hill was no joke! Jeeps are officially Minnesota-tough!”
Many guests expressed excitement to see Jeep back in their cities after last year’s absence. “Thank goodness Camp Jeep is back! The Twin Cities Auto Show just isn’t the same without the ride,” one attendee said. Cleveland show-goers echoed this sentiment too. Others were wowed by the vehicles’ durability, capability, and high-end features—like the Wrangler Rubicon 392’s sound, the Grand Cherokee’s finesse, and the new tech across the 4xe lineup.
From kids thrilled by the rollercoaster-like hills to lifelong Jeep fans discovering new features, it was clear: Camp Jeep continues to impress, inform, and inspire—no matter the size of the market.
Gordinier Group staff traveled down to the Cleveland Auto Show to man the vehicles at both Camp Jeep and RAM Truck Territory once again. Both tracks were filled with Jeep and RAM enthusiasts eager to hitch a ride on the 4×4 courses. The new extreme Jeep Mountain was a draw for the Jeepsters while the truck lovers enjoyed the RAM track experience.
The RAM brand paid a visit to the Cleveland Auto Show this year. Consumers were thrilled to have the RAM truck event back in their neck of the woods. Show goers lined up to experience the truck’s skills firsthand. RAM Truck Territory highlights traction, towing, torque and other technical features of the vehicle. Get all the specs at ramtrucks.com
