Camp Jeep Anchors the Experience at the 2025 LA Auto Show

Gordinier Group supported the Camp Jeep activation at the 2025 LA Auto Show with a team of experienced precision drivers and a dedicated track manager, delivering a safe, efficient, and highly engaging experience for attendees throughout the run of show.
Camp Jeep proved to be one of the most prominent attractions on the show floor, drawing steady crowds each day and generating strong demand from open to close. Peak periods saw wait times extend beyond an hour, yet the team maintained consistent throughput and a smooth, well-managed operation. Strong coordination between drivers and leadership ensured a seamless guest experience, even at high volume.
Guest feedback underscored the impact of the activation. Riders left impressed by the capability, comfort, and authenticity of the experience. Reactions consistently highlighted surprise at what the vehicles could do, with several guests noting a newfound confidence in Jeep’s performance and durability.
For several attendees, the ride translated directly into purchase consideration, with some expressing immediate intent to visit a dealership following their experience.
Overall, the activation delivered a high-energy, high-impact brand experience that resonated with guests and reinforced Jeep’s Trail Rated promise, closing out the year on a strong note and building momentum going into 2026.