FCA off-road
Gordinier Group Drivers continue to make their mark as Camp Jeep remains a favorite at auto shows and moves around the country.
The GG staff continues to please the mega crowds with the off-road capabilities of the Jeep Brand.
- Orange County Auto Show – Anaheim, CA
- South Florida Auto Show – Miami, FL
- Phoenix Auto Show – Phoenix, AZ
Gordinier Group staff and the 2020 Gladiator joined the migration to the Jeep Invasion 2019 event going on near Silver Lake Sand Dunes in Mears, Michigan. Jeeps from all over the country descended upon the area for an all-out Jeepin’ weekend. What a perfect venue to give Jeep lovers the opportunity to experience the Gladiator first hand and play in the mud. The weather created the perfect day for the true mudder at heart. The 20-minute trail ride gave way to quite a variety of organic obstacles to highlight the off-road skills of the new vehicle. Of course there was no doubt….it is a Jeep.
Gordinier Group constructed a rugged off-road course at the Daytona Motor Speedway specifically designed to showcase the new 2020 Jeep Gladiator.
GG staff then navigated the event thrill seekers through the robust course to show off the new vehicle’s capabilities. Jeep boasts that the Gladiator is built to be a true pickup truck AND backed by legendary Jeep Brand 4 x 4 capability.
The Jeep aficionados in Daytona went wild for the new addition to the Jeep family!
Thousands of Jeep® waves swept across Daytona Beach for a total takeover! See you next year. #jeepbeach pic.twitter.com/6XdRTxPCru
— Jeep (@Jeep) May 2, 2019
October 16-18, 2018
Sunbelt Ag Expo was the final stop on a successful summer farm show season for Ram Truck and Gordinier Group.
Ag shows are a great way for Ram to take a more grassroots approach to experiential marketing. In contrast to Ram’s auto show ride and drive activations, the guest interactions are longer and more personal at farm shows. While Gordinier Group drivers can’t churn through the staggering numbers of people like at an auto show, it is nice to shift gears and have an opportunity to form more of a bond with the heavy truck-biased demographic and be able to spend more time addressing their questions and concerns. It really feels like the trade-off is worth it.
This year’s tour began in California, hitting 5 total stops before finishing up in Moultrie, GA at Sunbelt. The 2018 2018 tour featured stops at:
World Ag Expo – Tulare, CA
Wisconsin Farm Tech Days – Johnson Creek, WI
Farm Progress Show – Boone, IA
Husker Harvest Days – Grand Island, NE
Sunbelt Ag Expo, Moultrie, GA
The Ram program consists of in interior off-road track surrounded by a perimeter towing track. This allows the team to give guests two different experiences – a ride along over the technical off-road features, piloted by Gordinier Group drivers. Similar to the auto show model, drivers give product specs and explain what the truck is showing on each obstacle.
On the tow track, guests drive and tow the load while GG personnel ride shotgun, answering questions and giving pointers while the guests actually feel the truck’s power and towing capability first hand.
With this model, the consumer experience is genuine and very informative. We are looking forward to getting back to the fields in 2019!
