Gordinier Group course construction
Gordinier Group Builds First-Ever Floating Off-Road Course for the 2026 Jeep Cherokee Reveal
Gordinier Group was proud to take part in the design and execution of a one-of-a-kind off-road driving course for the U.S. media and consumer debut of the all-new
2026 Jeep Cherokee. Set against the stunning Manhattan skyline, this unique build took place on a barge spudded in the East River, directly off Domino Park in Brooklyn, NY.
To support Jeep’s high-impact launch, our team transformed the floating platform into a dynamic environment by shaping over 700 yards of dirt into a carefully engineered course that highlighted the Cherokee’s off-road capabilities. The course culminated in a purpose-built hill climb where the new vehicle perched centerstage during the CEO’s live presentation.
Beyond the course itself, our partners at George P. Johnson designed and installed dramatic visual elements, including oversized letters spelling out “JEEP” and “CHEROKEE”, a massive 25-foot-tall by 40-foot-wide LED screen, and extensive landscaping with over 40 live trees, all helped to elevate the impact of the reveal.
Gordinier Group handled every aspect of the off-road course—from material planning and heavy equipment operation to on-site supervision and a precision driver for the dynamic reveal. This was all tailored to deliver a safe and visually stunning activation. The result was a high-profile experience that seamlessly blended technical precision with theatrical impact, reinforcing Jeep’s legacy of capability in one of the most iconic urban settings in the world.
Gordinier Group and RAM Truck Territory brought off-road excitement once again! This time to the 2025 California State Fair. The interactive ride-along experience put thousands of fairgoers in the passenger seat of RAM’s most capable trucks. Over 17 action-packed days, the Gordinier team built and operated a rugged test course designed to showcase the impressive power, control, and comfort of the RAM 1500 and 2500 lineups.
The course featured a series of natural terrain elements, including articulation wedges, log crossings, moguls, and sweeping banked turns, crafted by Gordinier Group’s course construction specialists. The highlight was a massive mobile mountain, where participants experienced both a steep hill climb and a controlled descent that demonstrated RAM’s torque, traction, and Hill Decent Control technology.
Our team of precision drivers delivered nearly 3,800 laps around the course, giving close to 10,000 participants a memorable ride that captured the essence of RAM’s “Built to Serve” spirit. Meanwhile, our product specialists in the adjacent static display area provided deep dives into the newest RAM 1500 and 3500 models, offering attendees a closer look at the trucks’ innovations, craftsmanship, and towing capability.
From first-time riders to loyal RAM owners, the 2025 California State Fair crowd left with a firsthand appreciation of the brand’s power, performance, and authenticity.
Jeep Beach 2025 brought the heat once again as thousands of Jeep enthusiasts descended on Daytona for a week of fun, sun, and serious off-road action. Gordinier Group was proud to once again join the festivities, building a custom off-road course inside the iconic Daytona International Speedway.
With over 1,200 yards of dirt and a tight two-day build window, our team transformed the infield into a challenging course designed to showcase the full capabilities of the Jeep lineup. From steep climbs to off camber berms and articulation elements, the course delivered thrills all weekend long.
Our professional drivers gave ride-alongs to rabid Jeep fanatics, reinforcing Jeep’s legendary off-road performance. Whether it was their first ride or their fiftieth, guests left with a deeper appreciation for what these vehicles can do.
As always, Gordinier Group handled the planning, logistics, and execution from start to finish—on time, on brand, and built for impact. We’re honored to play a part in one of the Jeep community’s most iconic annual celebrations.
Following the successful kickoff in Torrance, the 2026 Honda Passport TrailSport tour continued with impactful stops in Arlington, TX and Ft. Lauderdale, FL. Each location offered a unique environment and a fresh audience, giving Sales Associates and consumers the chance to experience Honda’s most rugged SUV to date in dynamic, real-world conditions.
In Arlington, we transformed a large open lot into a custom-built off-road course designed to highlight the TrailSport’s capabilities. From articulation moguls to breakover berms, the vehicle performed with confidence across every obstacle—clearly demonstrating its trail-ready engineering. Participant energy was high, and feedback was overwhelmingly positive, particularly around the vehicle’s improved ride quality and enhanced off-road systems.
Ft. Lauderdale presented a different—but equally compelling—setting. Once again, the Gordinier Group team designed a challenging off-road course, which the Passport TrailSport navigated with ease. We welcomed a mix of dealership personnel and enthusiastic Honda fans, many of whom appreciated the rare opportunity to push the vehicle’s capabilities in ways not possible during everyday driving.
As with every stop, the seamless collaboration between Honda Sales Training, the Gordinier Group precision drivers, and our partners at George P. Johnson was critical to success. These events wouldn’t be possible without the coordination of the regional Honda teams and the enthusiastic engagement from all participants.
We’re proud to help bring the Passport TrailSport story to life—and we’re just getting started.
Arlington, TX
Ft. Lauderdale, FL
