Ram 2500
Gordinier Group and RAM Truck Territory brought off-road excitement once again! This time to the 2025 California State Fair. The interactive ride-along experience put thousands of fairgoers in the passenger seat of RAM’s most capable trucks. Over 17 action-packed days, the Gordinier team built and operated a rugged test course designed to showcase the impressive power, control, and comfort of the RAM 1500 and 2500 lineups.
The course featured a series of natural terrain elements, including articulation wedges, log crossings, moguls, and sweeping banked turns, crafted by Gordinier Group’s course construction specialists. The highlight was a massive mobile mountain, where participants experienced both a steep hill climb and a controlled descent that demonstrated RAM’s torque, traction, and Hill Decent Control technology.
Our team of precision drivers delivered nearly 3,800 laps around the course, giving close to 10,000 participants a memorable ride that captured the essence of RAM’s “Built to Serve” spirit. Meanwhile, our product specialists in the adjacent static display area provided deep dives into the newest RAM 1500 and 3500 models, offering attendees a closer look at the trucks’ innovations, craftsmanship, and towing capability.
From first-time riders to loyal RAM owners, the 2025 California State Fair crowd left with a firsthand appreciation of the brand’s power, performance, and authenticity.
RAM Truck Territory made a powerful impression at the 2025 Rodeo Austin, offering guests an unforgettable ride experience over 16 action-packed days. Gordinier Group’s professional drivers and product specialists were on hand to guide attendees through a dynamic off-road course and a heavy-duty towing demo—featuring a RAM 2500 hauling an excavator with ease.
When weather prevented the use of the course, the team seamlessly transitioned to a street drive format, ensuring the RAM experience continued without interruption. Once the course dried out, the off-road action ramped up again, showing off RAM’s capability in rugged conditions.
Guests left with a newfound appreciation for the brand. “I’ve been a GMC guy my whole life,” one attendee shared, “but this course opened my eyes to RAM as an option.” From the smooth ride quality of the RAM 2500 to the tech-forward interiors, reactions were overwhelmingly positive. “Didn’t know these trucks were this nice inside,” said another, while others praised the Uconnect screen clarity, Harman Kardon sound system, and standout features like the split tailgate and RamBox storage.
Whether towing heavy loads or conquering obstacles, RAM trucks proved their power, comfort, and innovation—leaving many first-time riders saying, “I’m impressed,” and long-time fans even more loyal to the brand.
At Gordinier Group, we are proud to continue our strong partnership with RAM, a brand that represents quality, performance, and innovation. We truly appreciate the opportunity to be part of their journey and look forward to many more successful collaborations with such a respected leader in the industry.
RAM Professional made a strong impact across three major 2025 trade shows—World of Concrete, the International Builders’ Show (IBS), and NTEA Work Truck Week—highlighting the brand’s commitment to the professional trades. At each event, Gordinier Group’s expert product specialists were on-site to engage with attendees, answer questions, and demonstrate the versatility and capability of RAM’s customizable work truck lineup.
From vocational upfits to advanced tech features and class-leading capability, visitors experienced firsthand how RAM trucks are built to meet the demands of hard-working professionals. Whether in construction, remodeling, or fleet management, RAM’s offerings stood out for their durability, power, and tailored configurations.
The displays attracted steady foot traffic, with industry pros eager to explore features like RamBox storage, heavy-duty payload options, and crew comfort—all key factors in real-world job site performance. The team also emphasized RAM’s ongoing support for the trades with solutions designed to maximize uptime and productivity.
Together, RAM Professional and Gordinier Group delivered a consistent, high-impact presence that reinforced RAM’s reputation as the go-to brand for work-ready trucks.
For 40 years, Husker Harvest Days has provided a world-class venue for farming families to network with agriculture industry leaders from around the globe.
RAM Professional recognizes the vital role these families play in our world today and eagerly seizes the opportunity to connect with them.
Our Product Specialists were present again this year to help attendees learn about the class-leading benefits RAM can offer this hardworking community. With a wide selection of light-duty, heavy-duty, and versatile chassis cabs available, our team effectively showcased the brand’s capabilities.
Daily raffles for Tractor Supply gift cards attracted a steady stream of guests throughout the display. In total, we interacted with nearly 2,000 farmers who rely on their trucks every day. This engagement ensures that RAM Professional supports the farming industry and that the brand remains top of mind for those considering their next truck purchase.
