Ram has a brilliant marketing plan to sell their coveted trucks – bring the trucks to the places that truck-buyers congregate. This plan seems simple, but it is often overlooked by other automakers.

In 2016, Ram did just that. By bringing the Ram Truck Territory Ride & Drive to the 5 biggest agriculture shows (and letting them drive and ride in the trucks), Ram delivered many important impressions on buyers. This year’s ag show list included:

• World Agriculture Expo – Tulare, CA: 2/8 – 2/12/16
• Wisconsin Farm Technology Days – Zenda, WI: 7/18 – 7/22/16
• Farm Progress Show – Boone, IA:  8/28 – 9/2/16
• Husker Harvest Days – Grand Island, NE: 9/12 – 9/16/16
• Sunbelt Ag Expo – Moultrie, GA: 10/17- 10/21/16

Luckily, the ag events weren’t plagued with rain this year as they were in 2015. In fact, of all of the event days in this year’s tour, only part of one day was lost to foul weather conditions.

The new format for these events has Gordinier Group drivers piloting the trucks on the interior, off-road track. GG drivers tackle the precision driving on the off-road obstacles while delivering information – specs, features, and why buys – to the passenger guests.

Meanwhile, 3 tow vehicles circle the perimeter of the space, giving guests the opportunity to get behind the wheel of a tow rig to experience Ram’s best in class towing prowess. Guests chose between a 3500 dually with a gooseneck trailer (loaded with Case farm equipment), a 2500 pulling a horse trailer full of hay, or a 1500 with trailer loaded with a side-by-side or personal watercraft. In this situation, GG drivers ride shotgun, giving towing tips and product details.

Together, these two tracks give guests a nice picture of what the trucks are capable of doing in practical situations.