Ram Towing
The Ram Truck Brand brought its Ram Truck Territory interactive ride experience to the Chicago Auto Show again this year. The ultimate in-truck adventure demonstrates the power and capabilities of the Ram Truck brand vehicle lineup.
Gordinier Group professional drivers navigate attendees through the interactive course displaying towing, torque, traction and many other features inside and outside of the Ram 1500, 2500 and 3500 trucks.
Ram Truck Territory hit the ground running at the Houston Auto Show this year. The event showcased a nice variety for consumers including the 2020 RAM 1500 – Rebel, Longhorn & Limited editions. Guests also got a taste of the 2500 Power Wagon & Laramie and the 3500 Longhorn Dually. Ram Truck Territory is the ultimate in-truck adventure demonstrating the power and capabilities of the Ram Truck vehicle lineup.
Gordinier Group Professional Drivers navigate attendees through the interactive course to display the full range of attributes these trucks have to offer including a look at the new multifunction split tailgate.
After its first stop in Wisconsin, RAM continues on its path to 3 more stops.
- Wisconsin Farm Technological Days – Johnson Creek, WI
- Farm Progress Show – Decatur, IL
- Husker Harvest Days – Grand Island, NE
- Sunbelt Ag Expo – Moultrie, GA
Again this year, RAM delivers two exceptional experiences for showgoers with an off-road track and towing area.
At the RAM off-road track, the Gordinier Group team has the opportunity to give each consumer a ride in the vehicle to display the truck capabilities while verbalizing all the product specs. For the towing area, the consumer gets to jump in the driver’s seat and feel the power first hand while the GG staff guides and answers any questions. This proves to be a highlight for consumers each year.
October 16-18, 2018
Sunbelt Ag Expo was the final stop on a successful summer farm show season for Ram Truck and Gordinier Group.
Ag shows are a great way for Ram to take a more grassroots approach to experiential marketing. In contrast to Ram’s auto show ride and drive activations, the guest interactions are longer and more personal at farm shows. While Gordinier Group drivers can’t churn through the staggering numbers of people like at an auto show, it is nice to shift gears and have an opportunity to form more of a bond with the heavy truck-biased demographic and be able to spend more time addressing their questions and concerns. It really feels like the trade-off is worth it.
This year’s tour began in California, hitting 5 total stops before finishing up in Moultrie, GA at Sunbelt. The 2018 2018 tour featured stops at:
World Ag Expo – Tulare, CA
Wisconsin Farm Tech Days – Johnson Creek, WI
Farm Progress Show – Boone, IA
Husker Harvest Days – Grand Island, NE
Sunbelt Ag Expo, Moultrie, GA
The Ram program consists of in interior off-road track surrounded by a perimeter towing track. This allows the team to give guests two different experiences – a ride along over the technical off-road features, piloted by Gordinier Group drivers. Similar to the auto show model, drivers give product specs and explain what the truck is showing on each obstacle.
On the tow track, guests drive and tow the load while GG personnel ride shotgun, answering questions and giving pointers while the guests actually feel the truck’s power and towing capability first hand.
With this model, the consumer experience is genuine and very informative. We are looking forward to getting back to the fields in 2019!
