World AG Expo
The RAM Commercial brand has been promoting its trucks in full force this year to showcase the full range of versatility of its work trucks.
Gordinier Group continues to tour with the brand as it displays the vast capabilities of the commercial line-up. To also prove its diversity a crossed industries, RAM Commercial has been at a multitude of events around the country…..
- International Builders Show – Las Vegas, NV
- AHR Expo (HVACR expo) – Orlando, FL
- World of Concrete – Las Vegas, NV
- National Cattlemen’s Beef Association – San Antonio, TX
- World Ag Expo – Tulare, CA
- National Farm Machinery Show – Louisville, KY
- Cleveland Auto Show – Cleveland, OH
- Commodity Classic (farming) – San Antonio, TX
- (NTEA) National Truck Equipment Association – Indianapolis, IN
- Catersource (catering & event professionals) – Las Vegas, NV
- CON/AGG Expo (construction trade show) – Las Vegas, NV
RAM Truck Territory moves outdoors stopping at the World Ag Expo event in Tulare, CA. With an organic, outdoor course the trucks were able to get down and dirty showing off its suspension and stability. Consumers also enjoyed firsthand the towing capacity of the vehicle which is always a favorite in this agricultural environment. The truck basically sells itself when customers can get behind the wheel.
Ram has a brilliant marketing plan to sell their coveted trucks – bring the trucks to the places that truck-buyers congregate. This plan seems simple, but it is often overlooked by other automakers.
In 2016, Ram did just that. By bringing the Ram Truck Territory Ride & Drive to the 5 biggest agriculture shows (and letting them drive and ride in the trucks), Ram delivered many important impressions on buyers. This year’s ag show list included:
- World Agriculture Expo – Tulare, CA: 2/8 – 2/12/16
- Wisconsin Farm Technology Days – Zenda, WI: 7/18 – 7/22/16
- Farm Progress Show – Boone, IA: 8/28 – 9/2/16
- Husker Harvest Days – Grand Island, NE: 9/12 – 9/16/16
- Sunbelt Ag Expo – Moultrie, GA: 10/17- 10/21/16
Luckily, the ag events weren’t plagued with rain this year as they were in 2015. In fact, of all of the event days in this year’s tour, only part of one day was lost to foul weather conditions.
The new format for these events has Gordinier Group drivers piloting the trucks on the interior, off-road track. GG drivers tackle the precision driving on the off-road obstacles while delivering information – specs, features, and why buys – to the passenger guests.
Meanwhile, 3 tow vehicles circle the perimeter of the space, giving guests the opportunity to get behind the wheel of a tow rig to experience Ram’s best in class towing prowess. Guests chose between a 3500 dually with a gooseneck trailer (loaded with Case farm equipment), a 2500 pulling a horse trailer full of hay, or a 1500 with trailer loaded with a side-by-side or personal watercraft. In this situation, GG drivers ride shotgun, giving towing tips and product details.
Together, these two tracks give guests a nice picture of what the trucks are capable of doing in practical situations.
February 12-14, 2012
Ram Test Drive
The 45th annual World Ag Expo was held in Tulare, CA this past weekend, boasting 1600 exhibitors and covering 2.5 million square feet of agriculturally rich San Joaquin Valley. In the midst of farm equipment, chemicals, communications, and technology exhibits, RAM build an off-roading course allowing attendees to test drive the RAM truck line up. Gordinier Group’s experienced coach riders and product specialists accompanied consumers, answering questions about the brand and providing product information as needed.
Ram Test Drive
Ram Test Drive