During the week of CONEXPO-CON/AGG 2026 in Las Vegas, Gordinier Group partnered with George P. Johnson to support International Trucks in the planning and execution of a highly coordinated test drive program at Dig This Las Vegas.
With a limited number of vehicles available and transportation logistics required to move guests to and from the venue, the program relied on a tightly structured reservation system where participants registered for specific drive time slots. Delivering a smooth guest experience within those constraints required careful planning and disciplined on-site execution. Gordinier Group played a key role in developing the operational flow of the event, helping shape the timing, staging, and vehicle rotation plan to ensure the program met client expectations while staying aligned with the time-sensitive schedule.
Once the event was live, our team managed guest movement throughout the venue, guiding participants efficiently from arrival and check-in to their assigned trucks and test drive departures. After their drive, guests were welcomed back to the hospitality space to enjoy food, branded giveaways, and networking opportunities with International leadership.
Through detailed planning and attentive coordination, Gordinier Group helped transform a complex logistical challenge into a seamless and engaging guest experience.
Leave a Reply