Gordinier Group recently partnered with Nissan to develop, plan, and execute an immersive four-day, three-night media drive experience showcasing the capability of the Frontier PRO-4X and Armada PRO-4X in the environments they were built to explore.
Starting and ending in Flagstaff, Arizona, the adventure took invited automotive and overlanding media through some of the most scenic landscapes in Northern Arizona and Southern Utah. Gordinier Group designed a custom route combining highway driving, remote overland trails, and challenging off-road sections that allowed participants to experience the real-world capability, comfort, and technology of Nissan’s PRO-4X lineup.
The journey also served as the backdrop for the reveal of the 2026 Overland Expo Ultimate Overland Build, featuring a fully outfitted Nissan Frontier PRO-4X as the foundation for the adventure-ready concept.
Beyond route development and trail execution, Gordinier Group provided full-service event management from initial planning through final execution. Our team coordinated lodging, food and beverage, airport transfers, vehicle logistics, route operations, and on-trail support to create a seamless experience for guests and Nissan stakeholders.
From navigating remote desert terrain to managing the countless details behind the scenes, Gordinier Group delivered an authentic adventure that showcased the vehicles’ capabilities while allowing attendees to experience the spirit of exploration that defines the PRO-4X brand.
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