Gordinier Group continued our long-standing partnership with RAM by managing the RAM Truck Territory activation at Rodeo Austin 2026. Our team constructed and staffed an interactive experience designed to showcase the capability, technology, and performance of the RAM truck lineup.
The custom-built off-road course featured a variety of real-world terrain challenges including dirt moguls, banked turns and the signature mobile mountain hill climb. Each obstacle was designed to highlight vehicle articulation, traction, stability and capability while our precision drivers delivered exciting ride-along experiences for event attendees.
In addition to the off-road course, Gordinier Group managed a hands-on towing demonstration featuring the RAM 3500 Dually and RAM 1500 Big Horn. Guests were able to get behind the wheel and experience RAM’s towing strength, control, and confidence firsthand with guidance from our team of product specialists.
Over the 16-day event, Gordinier Group delivered nearly 15,000 guest experiences while managing vehicle operations, safety procedures, product education and guest engagement. Guest feedback highlighted the impact of the experience, with one attendee sharing,
“You can feel the strength of this truck as soon as you start rolling. I can barely feel that trailer back there.”
RAM Truck Territory once again demonstrated the power of experiential marketing by combining capability demonstrations with authentic consumer interaction, creating memorable connections between attendees and the RAM brand.
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