Auto Shows
The RAM Truck Territory made an appearance at the Houston Auto Show with a variety of 2019 RAM trucks. They presented the Rebel, Laramie, Laramie Longhorn, and the Limited 1500 models for the test-ride participants that lined up for a ride. Consumers were pleased to get a first-hand look at the RAM 1500 named 2019 Motor Trend Truck of the Year as well as the 2019 North American Truck of the Year.
The Gordinier Group team demoed the various new features on the 2019 RAM 1500 Truck.
Next door to RAM Truck Territory, Gordinier Group staff also turned laps at Camp Jeep with the Wrangler Unlimited Rubicon, Cherokee TrailHawk Elite, Grand Cherokee TrailHawk and the Compass TrailHawk. Jeepers crowded the track and jam-packed the line.
Gordinier Group hit another stop on the auto show circuit at the San Diego International Auto Show.
Camp Jeep San Diego captured the attention of consumers by the thousands yet again this year. Wrapping up the 4 day show on December 30th, the show was well received by everyone! The track was filled with Jeep Wrangler Rubicons, Cherokee and Grand Cherokee TrailHawks as well as the Compass TrailHawk. There was no shortage on thrill rides for Jeep enthusiasts.
October 4-7, 2018
Gordinier Group drivers traveled to Anaheim, California to kick off the 2018 fall auto show season at the Orange County International Auto Show.
Despite to warm, sunny Socal weather, Camp Jeep brought in record numbers this year! We had long lines at the Jeep track from bell-to-bell all four days and were able to leave great impressions on thousands of interested guests.
We were back inside the Anaheim Convention Center this year, right where all of the action is. While most of the experiential ride and drive events are located outside, Camp Jeep typically runs the proverbial table inside and this year was no different. With the redesigned 2018 Wrangler Rubicon in the rotation, guests can’t seem to resist giving the simulated off-road course a go.
Also on tap at this years OCIAS were the new 2019 Cherokee Trailhawk and Compass Trailhawk, as well as 2018 Grand Cherokee and Renegade Trailhawk models. The course featured the 18′ Jeep Mobile Mountain, Trail-Rated Pass, Breakover, Stairs and Sidehill Wedge properties. These obstacles gave guests a 5-minute thrill ride while they learned about each vehicle’s specs and what makes them best-in-class on and off of the road.
March 30- April 8, 2018
The unofficial auto show season finale kicked off in NYC a bit earlier this year than the norm. With the earlier show start this year came our most challenging NYIAS weather to date. Throughout the 10 outdoor activation days in Manhattan, the team experienced rain, sleet, ice, wind and even a couple of substantial snow storms.
Despite the often poor weather conditions this year, you can never count out the swarms of diehard New Yorkers who once again came out in record numbers to ride on the show-favorite Jeep Off-Road Course!
This year’s course showcased the all-new 2018 Wrangler Rubicon, along with off-road family members: Grand Cherokee Trailhawk, Cherokee Trailhawk, Compass Trailhawk, ad Renegade Trailhawk. All of these uber capable off-roaders handled the rigors of this course with ease, despite the challenging conditions.
The greater Denver area was also treated to the Camp Jeep experience while the NYIAS event was running. The Mile-High City experienced more favorable weather, although it’s Camp Jeep track was housed indoors at the Denver Convention Center.
As the excitement of the 2018 auto show season is now in the rearview mirror, Gordinier Group is already looking forward to summer programs on the horizon!
