Auto Shows
January 31 – February 10, 2013
Gordinier Group drivers traveled to the Nation’s Capital to represent the Fiat USA brand at the 2013 Washington Auto Show.
2103 Fiat 500 Abarth
Equipped with the latest offerings from Fiat (500, 500c, 500 Turbo, and the crowd-favorite Abarth), our mission was simple: to show guests a good time, give them an exhilarating ride, and educate them on this great little vehicle.
Most consumers that are new to the Fiat brand comment about how agile, quick and downright fun these iconic Italian vehicles are.
There was no shortage of people lining up for a chance to take a ride in a 500, especially the performance-oriented Abarth. Many were drawn to our booth by it’s throaty exhaust note.
The track was interesting, as it showcased the attributes that make this vehicle a segment leader. With a tight roundabout, parallel parking zone, acceleration zone, pothole simulator and several other compact agility exercises, it was easy for guests to see the advantages of driving this excellent city-friendly vehicle.
With the 500e (electric) and 500l (4-dr) on display upstairs, guests were treated to a glimpse into the bright future of the Fiat USA brand.
Abarth in action
January 9, 2013
Gordinier Group has been fortunate to have a great start to 2013!
The Camp Jeep auto show course continues to set the standard for indoor rides, both in terms of the experience and amount of exposure.
With a sharp eye on the logistics and a flexible staff of pro drivers, we have been able to knock out 6 Camp Jeep auto shows (along with Jeep X-Games, FiatRide DC, Chicago auto show, and Ram World Ag), all in the span of Jan 9 – Feb 18.
Whew!
Here are a few images from recent Camp Jeep shows in:
1. San Jose
2. Salt Lake City
3. Philadelphia
4. Houston
5. Portland
6. Baltimore
Look for more details when we catch our collective breath.
Here are a couple of recent videos:
Sergio takes Fox 13’s Big Budah through the Camp Jeep track at Utah International Auto Expo
November 22-25, 2012
Gordinier Group professional drivers traveled to the Phoenix Convention Center to work the 2012 Arizona International Auto Show, hosted by Motor Trend Autoshows, LLC.
Once again, Chrysler Group, LLC treated hungry Jeep enthusiasts (and newbies alike) to an exhilarating and informative off-road driving experience, on the indoor Jeep track.
Navigating the 30-degree wedge in a Grand Cherokee Trailhawk
And speaking of hungry, our friendly clients from Chrysler and the George P Johnson Company generously treated Gordinier Group drivers, Light Speed Management staff, and QEK vehicle technicians to a bountiful Thanskgiving feast. Cheers!
Thanksgiving Cheers!
November 9-18, 2012
Camp Jeep rolled into Miami to be a part of the 42nd South Florida International Auto Show
While several other automotive brands have piggybacked onto the auto show ride & drive wave, Camp Jeep still draws the most participation and buzz.
This year, SFIA guests were given the first public opportunity to ride in the all new Jeep Wrangler Moab Edition
With its combination of off-road prowess and interior comfort, it is no surprise that the 2013 Wrangler Moab has been named “4×4 of the Year” by Peterson’s 4 Wheel & Off Road magazine
Along with the Moab, guests were treated to rides in the Wrangler Rubicon, Grand Cherokee Trailhawk, Liberty, Compass and Patriot.
Rubicon tire point of view
Pro Driver Sergio puts the Jeep Moab through its paces while excited guests from the Boys & Girls Club of America ride along
Jeep Track
Jeep Mountain Sky View