Off-Road Course Construction
RAM was back in Wisconsin to join the farming community to showcase a full line-up of 2019 RAM Trucks. Gordinier Group staff were there in full force at the off-road track and the towing demo to highlight all the new features inside and out.
Showgoers at the RAM off-road track could choose from the 1500 Rebel with the 5.7 Hemi or the Limited with a Hemi and E-Torque option. Or RAM also came prepared to show off the 2019 Best-In-Class RAM 2500 Power Wagon with the 6.4 Hemi or the 2500 Laramie Sport with the 6.7 Cummins.
The RAM 3500 Longhorn Dually was also demonstrated to the crowds with its towing capabilities of 1,000 lb-ft Diesel Torque that can haul up to 7,680 lbs of payload. RAM Trucks never disappoint and the agricultural consumers were very impressed by the first-hand demonstration.
Gordinier Group constructed a rugged off-road course at the Daytona Motor Speedway specifically designed to showcase the new 2020 Jeep Gladiator.
GG staff then navigated the event thrill seekers through the robust course to show off the new vehicle’s capabilities. Jeep boasts that the Gladiator is built to be a true pickup truck AND backed by legendary Jeep Brand 4 x 4 capability.
The Jeep aficionados in Daytona went wild for the new addition to the Jeep family!
Thousands of Jeep® waves swept across Daytona Beach for a total takeover! See you next year. #jeepbeach pic.twitter.com/6XdRTxPCru
— Jeep (@Jeep) May 2, 2019
Gordinier Group headed out to Aspen for the Winter X Games again this year. In addition to providing VIP Jeep Shuttles for the extremists out there, Gordinier Group had a hand in the latest addition to the Winter X Games lineup.
New this year was the Jeep Wrangler X Challenge. Gordinier Group was excited to team up with Jeep and take the off-roading to the snow!
October 16-18, 2018
Sunbelt Ag Expo was the final stop on a successful summer farm show season for Ram Truck and Gordinier Group.
Ag shows are a great way for Ram to take a more grassroots approach to experiential marketing. In contrast to Ram’s auto show ride and drive activations, the guest interactions are longer and more personal at farm shows. While Gordinier Group drivers can’t churn through the staggering numbers of people like at an auto show, it is nice to shift gears and have an opportunity to form more of a bond with the heavy truck-biased demographic and be able to spend more time addressing their questions and concerns. It really feels like the trade-off is worth it.
This year’s tour began in California, hitting 5 total stops before finishing up in Moultrie, GA at Sunbelt. The 2018 2018 tour featured stops at:
World Ag Expo – Tulare, CA
Wisconsin Farm Tech Days – Johnson Creek, WI
Farm Progress Show – Boone, IA
Husker Harvest Days – Grand Island, NE
Sunbelt Ag Expo, Moultrie, GA
The Ram program consists of in interior off-road track surrounded by a perimeter towing track. This allows the team to give guests two different experiences – a ride along over the technical off-road features, piloted by Gordinier Group drivers. Similar to the auto show model, drivers give product specs and explain what the truck is showing on each obstacle.
On the tow track, guests drive and tow the load while GG personnel ride shotgun, answering questions and giving pointers while the guests actually feel the truck’s power and towing capability first hand.
With this model, the consumer experience is genuine and very informative. We are looking forward to getting back to the fields in 2019!
