Off-Road Course Construction
Dealerships have found a new way to give a potential customer a test drive of their vehicle.
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Gordinier Group has been hired to build off-road courses at various dealerships across the country. This allows a dealership to showcase their product in an off-road scenario rather than the normal street test drive.
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Services Provided:
- Complete design and construction of off-road course
Camp Jeep was the ultimate annual owner loyalty event for Jeep owners that grew in size over its 12 year span.
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During those 12 years, we actually built and managed 13 Camp Jeeps with two in 2004 to hit both East and West coast consumers. Camp Jeep grew to average 8,000-10,000 owners per event.
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The Camp Jeep on the Road Tour was a traveling tour that visited 12 cities around the country.
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This tour was designed to create owner loyalty and also used as a tool for dealer training. These were stand alone events at a variety of venues that averaged 3,000 guests per weekend.
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The Jeep 101 Tour was a traveling tour that stopped at countless cities around the country over its 5 year span. During the 5 years it continually grew due to its amazing success.
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The tour had both stand alone events and joined other larger events along the way. The weekend event showcased the Jeep’s 4×4 abilities as well as other activities for the consumer.
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